Postback URL and conversion tracking

You will learn where to find your unique token, the Postback URL template, and your statistics. If you’re looking to integrate with a tracker, see our integration guides:

How can I track conversions? →

What is a Postback URL

A postback URL is the web address you use to notify ClickAdilla when a conversion happens. A conversion means any important action you want to track — like a signup, a purchase, or a deposit. Once the request is sent to the postback URL, the conversion shows up in your ClickAdilla statistics, giving a clearer view of your results.

Finding the Postback URL

Step 1. Go to the left menu in your ClickAdilla dashboard → Tracking → Conversion tracking section:

Step 2. Look at the Postback URL template. Note your unique token in that template — you will need it to build your Postback URL later:

Get to know the template’s parameters

The canonical template looks like this:

https://tracking.clickadilla.com/in/postbacks/?token=aAA1aA&campaign_id=[CAMPAIGN_ID]&click_id=[CLICK_ID]&payout=[PAYOUT]

Tip: token is usually first. Add other parameters with & in any order. Brackets like [CLICK_ID] show placeholders — replace them with values.

aAA1aA  
The token is set by default. Every user has a unique token value. Find it in the Postback URL template in your dashboard.

[CLICK_ID]  
This identifier is generated for each ad click and needs to be stored.

[CAMPAIGN_ID]  
This parameter is included in the landing link if you set macros when creating an ad. The script for [CLICK_ID] captures and stores this value too.

[PAYOUT]  
It is the revenue value for a conversion. Sending it lets you see real profit data in ClickAdilla — for example, purchases from different sources. 

conversion_id  
Use this when you send requests for multiple conversion steps in the same campaign, like registration → add-to-cart → purchase. If you only track one conversion per campaign, you do not need to include it.

Want to learn more about ClickAdilla parameters? See this article:  
Do you have tracking parameters or tokens? →

Tracking multiple conversions in one campaign with conversion_id

You can send separate requests for each step in the same campaign’s funnel. For example, &conversion_id=1 for registration, &conversion_id=2 for add-to-cart, and &conversion_id=3 for purchase.

https://tracking.clickadilla.com/in/postbacks/?token=aAA1aA&campaign_id=[CAMPAIGN_ID]&click_id=[CLICK_ID]&payout=[PAYOUT]&conversion_id=1

https://tracking.clickadilla.com/in/postbacks/?token=aAA1aA&campaign_id=[CAMPAIGN_ID]&click_id=[CLICK_ID]&payout=[PAYOUT]&conversion_id=2 

https://tracking.clickadilla.com/in/postbacks/?token=aAA1aA&campaign_id=[CAMPAIGN_ID]&click_id=[CLICK_ID]&payout=[PAYOUT]&conversion_id=3

Examples of using the conversion_id = 1, 2, and 3.

You can make more conversion links, changing the conversion_id value. Our account and success managers are ready to help.

Send an HTTP GET request

When someone signs up or makes a purchase on your website, send an HTTP GET request to the Postback URL. This records the conversion in your statistics and gives you a clearer view of performance.

What is necessary to send a request?  
— a script that captures and stores [CLICK_ID] in cookies.  
— a function that builds the Postback URL and sends the request when the conversion happens.

Need help with coding? See this article:   
Tracking conversions without third-party trackers →

Track conversions in Statistics

Go to Statistics to see the conversion count:

In the case of a single conversion postback, you can see the statistics on all the tabs:

In the case of multiple conversion postbacks, you can see the statistics on all tabs, except Days, Hours, and Campaigns.

GDPR & privacy

If you operate in the EU or serve EU users, make sure your use of cookies/localStorage complies with GDPR and local privacy rules. 

If you store identifiers or send conversion data, please display the required consent notices.