Blacklisting and whitelisting

A whitelist includes the specific sites where your ads will appear. A blacklist excludes sites where your ads will not show. Both tools help improve campaign performance.

For example, you can add sites to your blacklist if they generate bot traffic, attract a non-target audience, or have a high bounce rate.

How to set up lists

Step 1. Go to Create campaign → Sources.

Step 2. Add sites or spots:

After your campaign is running, you can blacklist specific sites and spots from the Statistics page:

How to blacklist spots and domains in Statistics →

Optimization Workflow

1. Use tracking tokens to collect visitor statistics.

2. Activate the campaign. Wait for at least a few thousand impressions or a hundred clicks to gather reliable data. Keep in mind that testing new offers takes more time.

3. Identify sources that bring a steady stream of conversions and add them to your whitelist.

4. If you need help, contact your personal manager or our support.