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Do you have tracking parameters or tokens?

For Banners you can use the following tokens:


[DOMAIN] - HTTP referrer domain name.

[PRICE] - your ad price (in USD).

[PRICING_MODEL] - your ad pricing model (CPM/CPC).

[COUNTRY_ISO_CODE] - ISO country code of a visitor.

[MOBILE_BRAND] - Mobile Operator Brand.

[BROWSER_FAMILY] - visitor browser.

[OS_TYPE] - computer, mobile, tablet, etc.

[CAMPAIGN_ID] - your advertising campaign id.

[BANNER_CREATIVE_ID] - ID of the banner image in the rotation.

[CLICK_ID]


EXAMPLE: www.site.com/?site=[DOMAIN]&price=[PRICE]&pm=[PRICING_MODEL]&country=[COUNTRY_ISO_CODE]




For Popunders and Tab-Direct Links:


[DOMAIN] - HTTP referrer domain name.

[PRICE] - your ad price (in USD).

[PRICING_MODEL] - your ad pricing model (CPM/CPC).

[COUNTRY_ISO_CODE] - ISO country code of a visitor.

[MOBILE_BRAND] - Mobile Operator Brand.

[BROWSER_FAMILY] - visitor browser.

[OS_TYPE] - computer, mobile, tablet, etc.

[CAMPAIGN_ID] - your advertising campaign id.

[CLICK_ID]





For Native Ad you can use the following tokens:


[DOMAIN] - HTTP referrer domain name.

[PRICE] - your ad price (in USD).

[DEVICEUA] - user agent.

[CAMPAIGN_ID] - your advertising campaign id.

[NATIVE_AD_CREATIVE_ID] - ID of the native ad image in the rotation.

[CLICK_ID] - click counter.




For Push Notifications you can use the following tokens:


[DEVICEUA] - user agent.

[DOMAIN] - domain.

[CLICK_ID] - click counter.

[CAMPAIGN_ID] - campaign ID.

[PRICE] - price per 1000 impressions or per 1 click (depends on the pricing model).

[PRICING_MODEL] - CPM/CPC.

[WEB_PUSH_ID] - ID of the advertisement.

[WEB_PUSH_CREATIVE_ID] - ID of the push notification in the rotation.


EXAMPLE: www.site.com/?price=[PRICE]&pricing_model=[PRICING_MODEL]&web_push_id=[WEB_PUSH_ID]&web_push_creative_id=[WEB_PUSH_CREATIVE_ID]




For IOS-calendar you can use:


[PRICE] - price per 1000 impressions or per 1 click (depends on the pricing model).

[PRICING_MODEL] - CPM/CPC.

[CAMPAIGN_ID] - campaign ID.

[CLICK_ID] - click counter.

[IOS_CALENDAR_ID] - number of the calendar ad which may consists of multiple creatives.

[IOS_CALENDAR_CREATIVE_ID] - number of the particular creative within the ad.




For In-page/Sticky you can use:


[DEVICEUA] - user agent.

[DOMAIN] - domain.

[CLICK_ID] - click counter.

[CAMPAIGN_ID] - campaign ID.

[IN_PAGE_AD_ID] - ID of the advertisement.

[IN_PAGE_AD_CREATIVE_ID] - ID of the push notification in the rotation.

[PRICE] - price per 1000 impressions or per 1 click (depends on the pricing model).

[PRICING_MODEL] - CPM/CPC.





For In-Stream you can use the following tokens:


[DOMAIN] - domain

Please note: domain token provides each impression, not the clicks.


[PRICE] - your ad price (in USD).


Just add tokens to the link of endpoint and you can get more detailed statistics.



Check the guides for integrating ClickAdilla with various tracking tools:



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