Glossary of digital advertising terms
| Advertisement | This is a creative or ad set. |
| Advertiser | Is the one who buys advertisement on websites of publishers. |
| API | A set of requests, which can help automating the campaign creation, modification and activation. |
| Approval status | Verification of an advertisement |
| Banner | The most common display advertising format. |
| Banner placement | Location of the banner on the site. |
| Banner size | The size of the banner measured in pixels. |
| Blacklist | A list of websites, on which your ads will not be shown. |
| Body (web-push) | A text in a web-push notification. |
| Campaign | A list of advertisement displaying settings. |
| Campaign group | A list of campaigns united by advertiser by some attributes. |
| Category | Type of sites (adult, mainstream etc.) |
| Common URL | The URL provided to all creatives in an the ad set. |
| Creative | Specific set of advertisement elements depending on an advertisement type. An advertisement can contain one or more creatives. |
| Full-page interstitial | Ad format that looks like a pop up window. Works on mobile and desktop devices. |
| Gallery ad | Ad format that designed for tube site owners. |
| Impression | An event indicating an advertisement was shown. |
| Icon (direct link) | An element of a direct link ad set. Symbol symbolizing a content on the website. |
| Icon (web-push) | An element of a web-push ad set. A square image representing a landing content. |
| In-page / Sticky ad | An advertising notification, similar to web-push. Notifications are fixed to a specific area of the screen while the user scrolls through the content. |
| In-stream | A video advertisement shown before, or within a site content. |
| iOS calendar | An advertising push message, that can be delivered to all iOS devices through Google calendar. |
| IP2Location | A special IP target category. |
| Landing page | A web-site promoted by an advertiser. |
| Limits | The setting that restricts excessive costs or impressions. |
| Native ad | An advertisement imitating a content o the website. It looks like a banner advertisement, yet has a short text on it. |
| Popunder (Clickunder, Onclick) | A landing page, which opens in the next browser tab. |
| Premium sites | Premium sites of our exclusive partner. |
| Price box | Widget providing information about estimated daily traffic volume. |
| Pricing model | It's a system that chooses to charge an advertiser for displaying ads. |
| Publisher | Is the one who sells ads on own sites. |
| Random rotation | A rotation of an advertisement's creatives providing random creative. |
| Referral program | A bonus system providing referral's percentage of spending to a referrer's account. |
| RON sites | All available traffic. |
| Rotation type | An algorithm choosing a creative from an advertisement. |
| RTB | Abbreviation for Real Time Bidding. A form of programmatic buying when ads are exchanged in milliseconds based on auction. |
| Selfcode | A banner with a custom code. |
| Smart rotation | A tool which helps to choose the best-performing creative. |
| Starting event endpoint | The URL which receives tracking information. |
| Subscription days | The number of days the user has opt-in to receive web push. |
| Tab-direct link | A publisher's site menu element with a direct link to an advertiser's landing page. |
| Title | A caption text, element of an advertisement. |
| Tracking | Use of external software to track the origin of impressions. |
| Traffic | Impressions provided by publishers. |
| Traffic | Impressions provided by publishers. |
| Two factor authentication | A way of preventing unwanted logins to an advertiser's account. For each login attempt it provides temporary code sent to user's e-mail. |
| Upload field | A dashboard element for uploading media files. |
| URL | An internet link. |
| VAST-tag | A file that contains information about the appearance of in-stream ad video. |
| Web-push notification | This is a browser's rich content message that can be sent to users, after they opted in. |
| Viewer | The one who sees an advertisement on a publisher's site. |
| Whitelist | The opposite of blacklists. List of sites on which you allowed your ad. |
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