What are the requirements for the content on native advertising?

Threat-pointers are not allowed

Any statement of viruses, junk files, device problems, etc. are not allowed, for example: “System warning: delete unnecessary files”, “Update required', "Your PC is infected".

We allow only soft advises to use antivirus (each case is considered separately)

Phishing is prohibited 

Messages confirming winning and getting gifts are not allowed.

Phishing messages about crediting or transferring funds are also prohibited.

Please note: landing pages where you need to deposit money before taking your prize are not allowed.

Simulation of system messages and updates is not allowed

Any misleading information with the usage of Windows/iOS icons are strictly prohibited.

Also It is forbidden to imitate icons and interfaces of well-known browsers.

Video player imitation is not allowed

Any misleading information with the usage of Play/pause button, seek bar or any other UI elements of video player are strictly prohibited. 

The images and text of your advertisement must fully comply with our content requirements for advertisements.