Help Center

Push creative has three types of rotation:

Simple - you are creating a campaign with one push creative.

Random - you can run several different push creatives in one campaign. Which of them will be shown to clients is determined randomly.

Smart - you can run several push creatives in one campaign, but our system will show customers the one with the highest CTR.

Please note that a single push creative created using a random rotation will work the same as if you created a simple push creative.

What does a push creative consist of?

Web push notification contains 4 elements: icon, title, body and image.

Our general requirements for the proper work of push notifications are:

Title: maximum 25 characters

Body (without image): maximum 100 characters

Body (with image): maximum 35 characters

Icon: 192x192px

Image: 360x240px

File Type: JPG/PNG, animation is not allowed

Please note: if you use another size of picture, we can reject your web push creative.

Important: multiple push notifications are forbidden by our rules - only one push notification is allowed.

The thing is that push notifications have different formats in each browser, OS, screen resolution, etc. We have collected the most common browsers, which are used among Advertisers:

Chrome 75 on Windows

With image:

Title in 1 line: 25 characters

Title in 2 lines: 50 characters (in this case body of the push notification is not shown)

Title more than 50 characters: 3 dots will be shown after 49th symbol (in this case body of the push notification is not shown)

Body: 38 characters

Without image:

Title in 1 line: 25 characters

Title in 2 lines: 50 characters (in this case body of the push notification is cut)

Body: maximum 150 characters, 3 dots will be shown after 149th symbol

Body: maximum 100 characters, if you have title in 2 lines

Please note: the most important for desktop Chrome is title, because it is shown in all of the cases. Icon also shown all the time without influencing on the body and picture. 

Firefox 65 on Windows

Image: is not shown

Title is always in 1 line: 44 characters, 3 dots will be shown from the 45th character

Body: maximum 200 characters, 3 dots will be shown from the 201st character

Opera 58 Windows

Title in 1 line: 24 characters

Title in 2 lines: 49 characters(in this case body of the push notification is not shown)

Without image:

Body (if the title is in 1 line): maximum 179 characters (if the title is in 1 line)

Body (if the title is in 2 lines): maximum 107 characters

With image: 

Body: maximum 34 characters, 3 dots will be shown from the 35th character

Please note: this recommendations are working for Latin alphabet, all of the other alphabets may have different requirements.