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Advice and answers

How much does traffic cost?

The cost of advertising depends on many indicators, but the main thing is the level of competition. Our advertisers engage in real-time bidding (RTB) auction. The advertiser with the highest bid gets all the traffic.

Bid is a price that you are willing to pay to display your ad.

We have two pricing models:

  • CPM (cost per mille). You get paid per 1000 impressions.
  • CPC (cost per click), You get paid per 1 click.

Bids can change over time, so it’s good practice to check the relevance of your campaign bid every few days.

Use the Traffic chart tool to check traffic volume and min price for country or ad format.