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What is smooth spend?

By default, ads are served based on traffic opportunities. That is, the daily budget can be spent at the beginning of the day.

Enabling the 'Smooth spend', ad impressions will be evenly distributed throughout the day.

How to turn on the smooth ad delivery?

1. Go to the tab ‘Limits’ on campaign settings.

2. Specify hourly or daily limits to enable it.

3. Switch on the ‘Smooth spend’’ and save the campaign.