Advertisement |
This is a creative or ad set. |
Advertiser |
Is the one who buys advertisement on websites of publishers. |
API |
A set of requests, which can help automating the campaign creation, modification and activation. |
Approval status |
Verification of an advertisement |
Banner |
The most common display advertising format. |
Banner placement |
Location of the banner on the site. |
Banner size |
The size of the banner measured in pixels. |
Blacklist |
A list of websites, on which your ads will not be shown. |
Body (web-push) |
A text in a web-push notification. |
Campaign |
A list of advertisement displaying settings. |
Campaign group |
A list of campaigns united by advertiser by some attributes. |
Category |
Type of sites (adult, mainstream etc.) |
Common URL |
The URL provided to all creatives in an the ad set. |
Creative |
Specific set of advertisement elements depending on an advertisement type. An advertisement can contain one or more creatives. |
Full-page interstitial |
Ad format that looks like a pop up window. Works on mobile and desktop devices. |
Gallery ad |
Ad format that designed for tube site owners. |
Impression |
An event indicating an advertisement was shown. |
Icon (direct link) |
An element of a direct link ad set. Symbol symbolizing a content on the website. |
Icon (web-push) |
An element of a web-push ad set. A square image representing a landing content. |
In-page / Sticky ad |
An advertising notification, similar to web-push. Notifications are fixed to a specific area of the screen while the user scrolls through the content. |
In-stream |
A video advertisement shown before, or within a site content. |
iOS calendar |
An advertising push message, that can be delivered to all iOS devices through Google calendar. |
IP2Location |
A special IP target category. |
Landing page |
A web-site promoted by an advertiser. |
Limits |
The setting that restricts excessive costs or impressions. |
Native ad |
An advertisement imitating a content o the website. It looks like a banner advertisement, yet has a short text on it. |
Popunder (Clickunder, Onclick) |
A landing page, which opens in the next browser tab. |
Premium sites |
Premium sites of our exclusive partner. |
Price box |
Widget providing information about estimated daily traffic volume. |
Pricing model |
It's a system that chooses to charge an advertiser for displaying ads. |
Publisher |
Is the one who sells ads on own sites. |
Random rotation |
A rotation of an advertisement's creatives providing random creative. |
Referral program |
A bonus system providing referral's percentage of spending to a referrer's account. |
RON sites |
All available traffic. |
Rotation type |
An algorithm choosing a creative from an advertisement. |
RTB |
Abbreviation for Real Time Bidding. A form of programmatic buying when ads are exchanged in milliseconds based on auction. |
Selfcode |
A banner with a custom code. |
Smart rotation |
A tool which helps to choose the best-performing creative. |
Starting event endpoint |
The URL which receives tracking information. |
Subscription days |
The number of days the user has opt-in to receive web push. |
Tab-direct link |
A publisher's site menu element with a direct link to an advertiser's landing page. |
Title |
A caption text, element of an advertisement. |
Tracking |
Use of external software to track the origin of impressions. |
Traffic |
Impressions provided by publishers. |
Traffic |
Impressions provided by publishers. |
Two factor authentication |
A way of preventing unwanted logins to an advertiser's account. For each login attempt it provides temporary code sent to user's e-mail. |
Upload field |
A dashboard element for uploading media files. |
URL |
An internet link. |
VAST-tag |
A file that contains information about the appearance of in-stream ad video. |
Web-push notification |
This is a browser's rich content message that can be sent to users, after they opted in. |
Viewer |
The one who sees an advertisement on a publisher's site. |
Whitelist |
The opposite of blacklists. List of sites on which you allowed your ad. |