Do you have tracking parameters or tokens?

For Banners you can use the following tokens:

[DOMAIN] — HTTP referrer domain name.

[PRICE] — Your ad price, in USD.

[PRICING_MODEL] — Your ad pricing model, CPM/CPC.

[COUNTRY_ISO_CODE] — ISO country code of a visitor.

[MOBILE_BRAND] — Mobile Operator Brand.

[BROWSER_FAMILY] — Visitor browser.

[OS_TYPE] — Computer, mobile, tablet, etc.

[CAMPAIGN_ID] — Your advertising campaign id.

[BANNER_CREATIVE_ID] — ID of the banner image in the rotation.

[CLICK_ID] — ID of the click that resulted in the conversion.

[SPOT_ID] — The ad location / placement of the ad.

EXAMPLE: www.site.com/?site=[DOMAIN]&price=[PRICE]&pm=[PRICING_MODEL]&country=[COUNTRY_ISO_CODE]


For Popunders and Tab-Direct Links:

[DOMAIN] — HTTP referrer domain name.

[PRICE] — Your ad price, in USD.

[PRICING_MODEL] — Your ad pricing model, CPM/CPC.

[COUNTRY_ISO_CODE] — ISO country code of a visitor.

[MOBILE_BRAND] — Mobile Operator Brand.

[BROWSER_FAMILY] — Visitor browser.

[OS_TYPE] — Computer, mobile, tablet, etc.

[CAMPAIGN_ID] — Your advertising campaign id.

[POPUNDER_CREATIVE_ID] — ID of the URL in the rotation, only for popunders.

[CLICK_ID] — ID of the click that resulted in the conversion.

[SPOT_ID] — The ad location / placement of the ad.


For Native Ad you can use the following tokens:

[DOMAIN] — HTTP referrer domain name.

[PRICE] — Your ad price (in USD).

[DEVICEUA] — User agent.

[CAMPAIGN_ID] — Your advertising campaign ID.

[NATIVE_AD_CREATIVE_ID] - ID of the native ad image in the rotation.

[CLICK_ID] — ID of the click that resulted in the conversion.

[SPOT_ID] — The ad location / placement of the ad.


For Web-Push Notifications you can use the following tokens:

[DEVICEUA] — User agent.

[DOMAIN] — HTTP referrer domain name.

[CLICK_ID] — ID of the click that resulted in the conversion.

[CAMPAIGN_ID] — Your advertising campaign ID.

[PRICE] — Price per 1000 impressions or per 1 click (depends on the pricing model).

[PRICING_MODEL] — CPM/CPC.

[WEB_PUSH_ID] — ID of the advertisement.

[WEB_PUSH_CREATIVE_ID] — ID of the push notification in the rotation.

[SPOT_ID] — The ad location / placement of the ad.

EXAMPLE: www.site.com/?price=[PRICE]&pricing_model=[PRICING_MODEL]&web_push_id=[WEB_PUSH_ID]&web_push_creative_id=[WEB_PUSH_CREATIVE_ID]


For Notification widget ads you can use:

[PRICE] — Price per 1000 impressions or per 1 click (depends on the pricing model).

[PRICING_MODEL] — CPM/CPC.

[CAMPAIGN_ID] — Your advertising campaign ID.

[CLICK_ID] — ID of the click that resulted in the conversion.

[SPOT_ID] — The ad location / placement of the ad.


For In-Page you can use:

[DEVICEUA] — User agent.

[DOMAIN] — HTTP referrer domain name.

[CLICK_ID] — ID of the click that resulted in the conversion.

[CAMPAIGN_ID] — Your advertising campaign ID.

[IN_PAGE_AD_ID] — ID of the advertisement.

[IN_PAGE_AD_CREATIVE_ID] — ID of the push notification in the rotation.

[PRICE] — Price per 1000 impressions or per 1 click (depends on the pricing model).

[PRICING_MODEL] — CPM/CPC.

[SPOT_ID] — The ad location / placement of the ad.


For Video / In-Stream you can use the following tokens:

[DOMAIN] — HTTP referrer domain name.
Please note: domain token provides each impression, not the clicks.

[PRICE] — Your ad price, in USD.

[SPOT_ID] — The ad location / placement of the ad.

Just add tokens to the link of endpoint and you can get more detailed statistics.

Starting event endpoint

Check the guides for integrating ClickAdilla with various tracking tools:

How can I track conversions

Don't hesitate to contact your personal manager or live-chat support.

We’re here to help you 24/7.

Adrian Bauer
Knowledge Manager
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