5 Ways to Scale your Advertising Campaign in ClickAdilla


Testing new CPA offers is not the only strategy in affiliate marketer’s arsenal. When campaigns are performing well, they can be scaled up. But don't rush to increase your budget overnight. Plan any changes strategically so that you can ensure your campaigns are performing at their ideal optimized levels. Scaling is an effective way to increase your traffic and profit eventually.

Testing new CPA offers is not the only strategy in affiliate marketer’s arsenal. When campaigns are performing well, they can be scaled up. But don't rush to increase your budget overnight. Plan any changes strategically so that you can ensure your campaigns are performing at their ideal optimized levels. Scaling is an effective way to increase your traffic and profit eventually.



In case your campaigns are working well, it makes sense to run campaigns using other ad formats. With a lucrative Popunder campaign in hand, project your approach to Push notifications and vice versa. Luckily, we have 10 ad formats in our inventory, which you can use to scale as well. Since advertisements of the same ad format may not be shown to visitors of some resources - it’s better to use multiple ad formats.

You will need to Conduct A/B tests, make new creatives, and pre-landing pages, but you will receive a decent reward. Maybe the new approach will work even better than the old one. 



Increasing the bid can give you access to more traffic. This can work because your ads may appear on more sites. This is one of the fastest ways to increase volume without changing your marketing strategy. After the tests, compare how this affected your ROI.

This may sound obvious, but you can expand your spending limit. You shouldn’t increase your spending by 100%. Raise your barrier gradually by 10% per day and track your stats. It will allow you to reach a wider audience and increase performance of your ad campaign.



This option is suitable for affiliate offers that are available for multiple countries. For example, a dating offer that performs well in Germany can be tested in Austria since these countries’ audiences are very similar. The same thing with Australia and New Zealand, the U.S. and U.K. Usually, affiliate networks prepare an offer that can be advertised in several countries in the region. For example, LATAM (Spanish-speaking countries of Latin America), the Russian-speaking CIS countries, АSEАN (Association of South East Asian Nations). If your offer is not limited to one GEO, then you have a huge field for experimentation. Roll out new ad campaigns for new regions to expand the target audience.

💡 Use the Traffic Chart to check the traffic volume, average cost and to find low competition countries.



Focus on mobile creatives first. Since the volume of traffic from mobile devices is significantly higher than the desktop ones. Scaling from mobile devices allows you to better answer the myriad questions related to mobile design. 

Refresh your creatives regularly. This isn't really about scaling, but you shouldn't ignore it anyway. Any ad creatives will gradually burn out, and this mainly due to the frequency of impressions when an ad is shown to users several times. The target audience may not respond to one ad but catch on to another. This is especially important for push notifications and display ads.



Affiliate programs offer a wide range of CPA offers that you can apply to scale your campaigns. 

Here are 3 universal ways of increasing your profits without changing the CPA offer:


#1 Try other pre-landers

Changing the pre-land will allow you not to change the CPA offer itself but the users’ flow. A good landing page can significantly improve your conversion rate. Affiliate networks provide partners with new landing pages and pre-landings for free.


#2 Change Conversion type

Often, an affiliate marketer can choose a pay-per-conversion model: CPL, CPS, CPL, and others. Test and compare CPS, CPL models. Switch to the most profitable for you.

💵 Payout Models on the example of Dating offer.


#3 Ask for a bump

Don’t hesitate to ask your manager in the affiliate network or direct advertiser about the payout increase. It's the simplest way to get a quick boost. If your ad campaigns are generating quality leads and sales, negotiations often pay off.



Using one of these techniques to scale an ad campaign will help affiliate marketers increase spending and ultimately increase profits. Rolling out ad campaigns with multiple ad formats is a versatile option. Outbid your competition or find new markets with similar audiences. Don’t double your budget overnight. Increase it continually while keeping your CPA down.

While your ROI may be reduced over time, scaling up ad campaigns should lead to an increase in net profit. This may not work for all ad campaigns, but the scaling is a viable marketing strategy. The next step is optimization. 


Don’t hesitate to contact your account manager on Skype. He will give advice on how to set up an effective native ad campaign.

Or ask live-chat support for technical information. We’re here to help you 24/7.


Related articles: