Real Time Bidding
Smart solution for media buyers
Buy and Sell traffic through our RTB supply within milliseconds.
How RTB works?
Publishers or Supply side send Ad requests
Advertisers or Demand side send Bid requests
Winner get ad placements / traffic
1. Ad Request
Advantages of RTB system
RTB lets you spend smarter. RTB software allows advertisers to test and learn, exploring how reach and availability fluctuate based on bid price and frequency cap.
RTB does the rest by decoding what websites the target audience spends their time on and when and enables ads to be retargeted accordingly.
Campaign performance can be observed in real-time, meaning the advertiser can be more agile. Optimising a budget can be achieved algorithmically. Advertising budget can be moved between markets, seeking the best reach and ROI.