Real Time Bidding
Smart solution for media buyers
Buy and Sell traffic through our RTB supply within milliseconds.
How RTB works?
1
Publishers or Supply side send Ad requests
2
Advertisers or Demand side send Bid requests
3
Winner get ad placements / traffic
Advantages of RTB system
A
Reduced cost
RTB lets you spend smarter. RTB software allows advertisers to test and learn, exploring how reach and availability fluctuate based on bid price and frequency cap.
B
Better targeting
RTB does the rest by decoding what websites the target audience spends their time on and when and enables ads to be retargeted accordingly.
C
Improved performance
Campaign performance can be observed in real-time, meaning the advertiser can be more agile. Optimising a budget can be achieved algorithmically. Advertising budget can be moved between markets, seeking the best reach and ROI.