We’ve added cost per click pricing option. Now you can choose between CPM and CPC.
Read more about this ad format here.
Advantages of buying Native ads on a CPC basis:
- You pay only for clicks, not for impressions.
- Transparent analytics model.
- It's easier to calculate your budget and optimize your campaign.
>> Launch campaign <<
Smart-bidding
Meet our new feature that will save your money!
Smart bidding works as follows: it finds the advertiser with the biggest bid, then, the system finds the next smallest bid among advertisers and adds a slightly higher rate of your closest competitor.
For example:
There are 2 advertisers who compete in an auction for an ad slot. The first advertiser set a bid at $0.5, the second - at $1. The second advertiser wins that auction and Smart bidding set his bid approximately at $0.55.
In general, the purpose of the Smart bidding is to reduce advertiser’s costs.
How to use it?
Creating a web push creative, select a Smart type.
Add creative as usual and save it.
Set up a campaign with this creative.
That’s all, Now you try ?
If you have questions, please, contact our support manager via live-chat or Skype. We’re here to help you 24/7!
