How to Drive Traffic to Mobile Apps in Summer 2024

The sizzling summer sun brings more than just a change in weather, it also signifies a shift in how people interact with their phones, with free time on their hands, travel plans in the making, and a desire for on-the-go fun and functionality, summer is a golden opportunity for mobile app marketers to leverage this seasonal shift and maximizing user acquisition.

In ClickAdilla we give you quality traffic by being on top of the trend, and for this Summer 2024 we bring you strategies to increase traffic on mobile apps and utilities.

Introduction

In the digital age, businesses are constantly on the lookout for new and innovative ways to broaden their reach. One such way that has become increasingly popular is affiliate marketing, as the name suggests, the affiliate marketing involves partnering with affiliates, who promote a company’s products or services in exchange for a commission.

In affiliate marketing, there is a marketing niche that is proven to be quite profitable these days, that is the “Utility Vertical”. But while it may be delivering good results for some affiliates, you need to take the time and understand how these utility verticals work, and how to promote these utility verticals to drive traffic on your mobile app this summer of 2024.

Understanding the Utility Vertical

The utility vertical goes far beyond the simple act of managing files on your computer, it's like a toolbox overflowing with specialized instruments, each designed to optimize and enhance your digital experience. These tools encompass a wide range of functionalities, like,

• Security measures that shield your system from digital threats 
• Performance boosters that streamline daily tasks
• Safeguards against malicious attacks.

The utility vertical offers a comprehensive suite of software solutions to tackle all your digital needs, to be more clear, we’ll take a look at the various offers for the utilities vertical:

Antiviruses

Antivirus software is designed to prevent and detect viruses, and since summer is coming, it means more travel and reliance on public Wi-Fi networks, which can be less secure, that way people will rely more on apps for anti-viruses to protect their devices and data while on the go. That is why, it is one of the best apps to use when driving traffic.

VPN

While VPNs don't directly drive traffic, they indirectly boost summer app and website use, by encrypting data on public Wi-Fi’s, it allows users to securely access activities that often increase during summer, like travel booking sites, online banking, and social media. Additionally, VPNs can bypass geo-restrictions, potentially granting access to a wider range of streaming content or travel information, making VPN another best way to drive traffic during summer.

File managers

Summer often involves travel and the need to access files from different locations, this can lead to increased usage of apps or websites related to travel planning, photo sharing, or collaborative work on documents during the summer months. A good place to put your ads during summer.

Ad blockers

Ad blockers are applications (like plugins or browser extensions) that remove or alter advertising content on a webpage, but some of these applications replace that advertising content with something else. And, some specifically block things that could compromise a user's privacy.

Payment Models and Opportunities

Media Buying Models

There are various payment models in affiliate marketing for apps. Here are some common ones:

Cost-Per-Install (CPI)

CPI refers to media programs where the advertiser pays for every installed app. Lots of app marketing is purchased via CPI, because it is a fast way to drive installs.

Cost-Per-Sale (CPS)

CPS is a relatively low-risk way to buy media because the advertiser only pays when a user takes definable steps, or when you recognize revenue.

PIN-Submit (PIN Submit Offer) 

Pin submit offers are offers that target mobile devices and let users use billing services to pay for subscriptions and other products directly via their phones, it is a good choice for affiliates to advertise because they naturally facilitate a better conversion rate.

Low Entry Barriers and Flexible Creatives in Utilities:

The utility vertical offers some unique advantages for advertisers and publishers:

Low Entry Barrier:  Many utilities have established affiliate programs, making it easy for almost anyone to participate. You don't necessarily need a high-traffic website to get started.

Flexible Creatives: Utilities often offer a variety of creatives, from banner ads to explainer videos. This allows you to tailor your approach to your audience and optimize for conversions.

Monetizing Traffic Effectively

Because you can’t call it a website if there is no traffic, here are some tips for effectively monetizing traffic in the utility space:

Tip #1 - Target the Right Audience, this is repeatedly mentioned when we talked about monetizing traffic, but it always works.

Tip #2 - Highlight Benefits, people are more likely to take action when they learn about the benefits of your products.

Tip #3 - Use Clear CTAs.

Tip #4 - Track and Analyze, it is always important to monitor your progress for improvement.

Why Driving Traffic to Mobile Apps is Profitable

Mobile apps have become a driving force for business profitability in a world that has become so digital, it has become essential for companies looking to boost their revenue and consumer spending. IOS and Android apps also contribute greatly to this revenue. But what makes them so effective?

• Apps provide easy access to products and services anytime, anywhere. 
• They facilitate direct engagement and transactions with customers. 
• Apps can also collect data and deliver targeted, personalized experiences. 
• They also provide a platform for promotions, loyalty programs, and subscriptions.

It is indeed true that mobile apps are very accessible not just for the users but also for businesses making it their best place to put their ads. Mobile app advertising offers a cost-effective way for businesses to reach a targeted audience on a variety of platforms. Here's a breakdown of the factors contributing to its low entry cost:

• You do not need to give a massive upfront investment, making it accessible even for businesses with limited marketing budgets.
• Unlike traditional advertising where you pay for ad space regardless of performance, mobile app advertising typically operates on a pay-per-performance model.

With a wide range of ad formats to choose from, businesses can tailor their campaigns to fit their budget and goals. Additionally, mobile ad platforms allow for precise targeting and self-serve options, making it accessible even for businesses with limited resources.

Selecting Ad Formats

Push Ads

Push notifications have emerged as a powerful tool for achieving this.What are push notifications? It is a brief message delivered directly to a user's mobile device, even when the app is not actively in use. But push notifications are just one piece of the entire advertisement format, there are other ad formats that is suitable for mobile apps, such as:

Banner Ads

It is a rectangular image or text that is displayed within an app's interface, typically at the top or bottom of the screen, banner ads are generally less disruptive, but this can also make them easier to ignore. Therefore, its effectiveness depends heavily on creative design, placement, and targeting.

Interstitial Ads

Full-screen ads are displayed between app activities or transitions, they can be images, videos, or even interactive experiences. Its ad placement grabs attention and can lead to higher click-through rates compared to banner ads.

Native Ads

Native ads seamlessly blend into the app's design and content, mimicking the look and feel of the surrounding content (e.g., sponsored content in a newsfeed) making them less intrusive and more likely to pique user interest, potentially leading to higher click-through rates.

Top Mobile Offers

The mobile app market offers a vast selection of apps across diverse categories. Here's a breakdown of top-performing offers in various popular verticals, along with insights into why they might be profitable:

Bill Payment Apps

Apps that simplify bill payment for various utilities can be highly profitable, they are convenient and time-saving therefore more users are switching to these mobile apps these days than going to a physical bill payment place.

Dating Apps

These days most of the mobile users have installed dating apps, making it a good place to put your advertisement.

VPNs

These VPNs offer limited data or server options for free, with premium plans for unrestricted access, you can earn through CPI for app downloads or incentivize users to upgrade for better features.

Phone Cleaner Apps

These apps help users clear storage space, optimize battery life, and improve device performance. They often utilize freemium models with premium features like deeper cleaning or ad-removal, you can earn here through CPI for downloads or encourage in-app purchases for premium features.

PDF Scanner Apps

These apps allow users to scan documents and convert them into PDFs. They often utilize freemium models with free basic scanning and premium features like OCR (Optical Character Recognition) for converting scanned text into editable formats.

Antivirus Apps

These apps offer basic malware protection functionalities for free, with premium options for advanced features like real-time protection, identity theft protection, and secure browsing. You can earn through CPI for app downloads or encourage upgrades for premium features.

Creating Effective Creatives

The utility space might seem dry, but through the right creative approach, you can capture user attention and drive conversions. Here are some practical tips:

• Focus on the benefits of switching providers, like lower rates, better plans, green energy options, or bundled services.
• Address common utility frustrations like high bills, complex plans, or inconvenient customer service. Show how your promoted utility solves these problems.
• Use clear, high-quality visuals that resonate with your target audience. Consider infographics, charts comparing rates, or explainer videos showcasing the benefits.
• Since users are entrusting their utilities, establish trust. Include logos of reputable providers, customer testimonials, or awards the utility has won.
• Make it easy for users to take the next step. Use strong CTAs like "Compare Rates Now" or “Switch and Save Today.”
• Ensure your creatives are optimized for mobile devices, as a significant portion of utility research and switching happens on smartphones.

Launch of the campaign and Optimization steps at ClickAdilla

Launching and optimizing a campaign on ClickAdilla involves a series of structured steps to ensure your ads perform well and achieve your desired outcomes. Here's a detailed guide:

1. Sign up or Sign-in into your ClickAdilla account.
   After you have signed up or logged into your account you will see the dashboard.
2. Add Funds
   Let‘s first add funds to your account. In ClickAdilla we have several payment methods and you may choose the one suitable for you.  After selecting your preferred payment method you will be redirected to the payment page. Now that you have added funds to your account, let’s go to step
3. To start advertising simply click the button “Create Campaign”

ClickAdilla has four main steps when you are creating a campaign. Those are, General-Target-Sources-Limit, let’s discuss them one by one.

Step 1: General. It includes

• Select your Ad Formats. 
• Pricing Model (how much you pay for each click or impression depending on the pricing model you've chosen)
• Traffic Quality
• Ad Selection (Choose between your existing ad campaigns or create a new one.)

Step 2: Targeting

You can set up the needed locations and devices for your ads.

You can set up your target location manually or based on an IP Address.

In Selecting your GEO,

Manually: Choose the needed GEO and connection type manually.

IP Ranges: Just enter the needed IP ranges. They need to be separated by commas without spaces. Example: 192.168.1.1 or 192.168.1.3-192.168.1.5 or 192.168.2.0/8. All of the IP range formats can be combined.

Note: The only difference here is how you choose your GEO, the rest is the same.

Step 3: Sources

In this step, you can choose the sites your ad will be shown at.

There are two presets to choose from:

RON – all the available sites possible. You can either blacklist or whitelist them to optimize your campaign;

Premium sites – these are the sites from our exclusive partner. Selecting this one you can choose the sites from the list provided. List of the sites depends on the ad format you use.

In this step also, if you select the RON(ALL) sources you can set your BID to get a better ad placement on your preferred sites.

 Step 4: Limit

If you need to limit your campaign traffic, and costs or set some calendar rules, certainly visit this tab. You can limit your campaign by the amount of money or impressions (depends on the limit type you've set).

Both of the limit types can be set for:

• Each hour;
• Each day;
• Total limit for the whole campaign.

Remember:

No need to set all the limits we provide for the same amount of money or impressions. For example, if you set the total limit of 50 USD and the daily limit of 50 USD, the total limit will override the daily limit, so the traffic will stop once the total limit is reached. We also have calendar limits which limit traffic for each specific hour of the specific weekday. Please, note that our timezone is UTC +0. So, if you would like to set a traffic limit for an exact hour, keep in mind the time gap between the two time zones.

If you would like to exclude all traffic in the exact hour or day, just set 0 in the cell.

Finally, click “create campaign” and you are ready to go.

Additionally

On the beginning of your sign up or sign in you will see the picture below, subscribe to ClickAdilla telegram bot to track your campaigns changes and get a promo code.

Conclusion

Summer is the best time to drive traffic for mobile apps because people have more free time, travel plans, and a desire for on-the-go functionality, this creates a perfect opportunity to take advantage of seasonal trends and promote apps that cater to these needs. Since it is the best season to use mobile apps, there are apps that are particularly relevant in summer due to increased travel and reliance on public Wi-Fi. It encompasses a wide range of utility verticals like antivirus software, VPNs, file managers, and ad blockers.

Are you looking to leverage summer trends and drive traffic to the mobile apps and utilities?  ClickAdilla can help! We provide a platform for affiliates to promote utility apps and maximize user acquisition. Contact us today to learn more. Use this article to optimizae your campaigns and drive traffic with ClickAdilla!

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Q&A

What are some popular app verticals for affiliate marketing in summer 2024?

• Security apps like antivirus software and VPNs are in high demand due to increased reliance on public Wi-Fi networks while traveling. 
• Productivity apps like file managers can be a lifesaver for those managing documents and photos on the go. 
• Entertainment apps, particularly dating apps, also see a surge in usage during the summer months. 

How can I get started with affiliate marketing for mobile apps?

Getting started with affiliate marketing for mobile apps is easier than you might think. The first step is to choose a niche that aligns with your interests and target audience. For example, if you have a travel blog, promoting travel-related apps like booking apps or language learning apps could be a good fit.  Once you've chosen your niche, research reputable app providers with affiliate programs that cater to that category. 

What are some tips for creating effective creatives for promoting utility apps?

Creating effective creatives for promoting utility apps requires a strategic approach. Focus on the clear benefits users can gain by switching to the app you're promoting, such as lower rates, better features, or improved security.  Many users have frustrations with existing utility providers, so address common pain points like high bills or complex plans. Show how your promoted app solves these problems and makes their lives easier. High-quality visuals like infographics or explainer videos can grab user attention and effectively communicate the app's value proposition.