We've added a new targeting option. Now you can set up campaigns targeting cities and regions.
It's really easy to set up. Just create a campaign as usually, click on the tab 'Targeting' and select required Countries, Regions and Cities.
Regardless of how great your ad is, it probably won't perform as well if it doesn't appear in the right places. Targeting by location is essential to make your ad campaign more efficient.
Campaign optimization - create several campaigns with different locations. Then analyze the statistics in your tracker and stop the campaigns with low conversion rate.
Gambling offers - casinos are prohibited in some states of India and the USA. Now it’s not a problem to target the states you need.
Local offers - some advertisers only need an audience in specific areas that matter for their business. Cut off irrelevant clicks to show ads only to nearby customers.