Popunder remains one of the most effective and high-performing ad formats in 2025 — and it’s not going anywhere. Despite being around for years (and often underestimated), it still drives reach, traffic, and conversions for advertisers across the globe. In this article, we’ll walk through why popunder ads still perform, how to use them right, and when they deliver the best ROI.
What Is a Popunder, Anyway?
If you haven’t used popunder ads before, here’s a quick overview.
A popunder ad opens in a new browser tab, behind the current window. The user doesn’t have to click for the ad to open — they’ll eventually see your landing page when they close or switch tabs.
For advertisers, this means guaranteed visibility. Your offer is shown no matter what — even if the user didn’t engage initially. And that’s exactly what makes the format so powerful.
Why Advertisers Still Choose Popunders
Let’s keep it simple — popunder traffic works. It solves the exact problems advertisers care about: launching fast, reaching large audiences, getting first conversions quickly, and validating whether an offer has real potential.
According to network data, popunder campaigns in verticals like adult, sweepstakes, VPNs, and utilities still show higher average CR than most other formats.
Let’s break down the key benefits of the format:
1. Fast Launch
All you need is a landing page and a few basic settings — no creatives, no banners, no funnels, no long approval process. You can go live in under an hour.
2. Users Always See It
Users see your offer no matter what — no clicks required. You don’t need to wait for engagement; the format ensures the page is shown.
3. Adblock-Resistant
Popunder ads bypass most standard adblockers. Your campaigns reach even those users who don’t normally see ads — especially valuable in GEOs with high blocking rates.
4. Budget-Friendly and Test-Ready
Popunder campaigns are easy to test without overcommitting your budget. The format allows you to quickly evaluate performance, optimize early, and double down on what works — whether you're testing new GEOs or offers.
5. Easy to Scale
Once you’ve found a winning combo, popunder ads scale well — no drop in traffic quality. That’s especially useful when expanding into new GEOs or scaling up successful offers.
If you haven’t tested popunder yet — now’s the time. Start with a small budget, see how your audience reacts, and scale what works.
Why Talk About Popunder Ads?
At ClickAdilla, we’ve been working with popunder traffic for years — it’s one of the most actively used formats on the platform, especially by high-volume publishers. Every month, thousands of popunder campaigns go live, and we see exactly what works — and what doesn’t.
We get a lot of questions from advertisers:
• Does popunder still convert in 2025?
• What GEOs perform best?
• How do I launch and optimize?
This guide puts it all in one place. And if you decide to test popunder, ClickAdilla has everything you need to launch it easily:
Fast launch with ready-to-use templates
Start quickly with recommended bids, prefilled campaign settings, and postback templates for Keitaro, RedTrack, BeMob. Even if you're new to the format, setup is simple and intuitive.
Built with a deep understanding of the format
Years of experience with popunder ads have shaped our approach — and that experience is built into the platform. The system gives you everything for fine-tuned control: frequency, timing, GEOs, devices, and more.
Global publisher network
Reach a massive, diverse audience with worldwide traffic and connect your offer to the right users across multiple GEOs. Our network includes 17,000+ websites — from Tier 3 to premium Tier 1. Popunder runs stably even in hard-to-reach GEOs and blocked domains, with load speed around 500 ms.
Flexible targeting, full control
Choose specific countries, sites, devices, and frequency caps to manage your budget precisely and avoid waste.
Smart buying models: CPM & CPM Goal
Our AI-based system automatically identifies the most effective traffic sources and directs your budget to the ones with the highest conversion potential — no manual optimization required.
Hands-on support from our team
At ClickAdilla, you’re not on your own. Our specialists will help you at every stage — from picking the right GEO and bids to reviewing your landing page and creatives. If something’s off, we’ll help detect the issue and adjust your strategy to get results.
Low entry threshold
On ClickAdilla, you can start a popunder campaign from as little as $50. But if you want cleaner data and stronger insights, we recommend a starting budget of $150 or more. This gives you enough room to track performance and start optimizing from day one.
Transparent stats & user-friendly dashboard
Track your CR, ROI, and zone performance in real time.
Want to know how popunder works for your offer? Launch your first test campaign on ClickAdilla in under an hour. Everything’s ready: targeting, templates, traffic. Just set it up and go.
Popunder by the Numbers: What the Data Shows
Great features are one thing — but if you’re buying traffic, you want to see numbers. So here’s a snapshot of what to expect from popunder ads in real campaigns.
Top GEOs & CPM on ClickAdilla
- India — 22.1M monthly views | Avg CPM: $0.25
- USA — 11.2M views | CPM: $0.98
- Indonesia — 6.04M views | CPM: $0.58
- Egypt — 4.08 M views | CPM: $1.03
- Japan — 3.63M views | CPM: $0.61
Total popunder traffic on ClickAdilla exceeds 100M impressions per month. Average global CPM across all GEOs: $0.72. This gives you the flexibility to run campaigns in both affordable Tier-3 markets and premium Tier-1 ones.
Note: All prices are based on real-time auction data and may vary depending on GEO, competition, and traffic demand.
Top 5 Verticals by ROI
- Dating and Adult — consistently strong CR and quick payback
- Sweepstakes & Subscriptions — cheap traffic + high engagement
- VPN / Antivirus — trigger-based creatives work well in Tier-3
- Utilities / APK — easy to launch and scale for broad reach
- Mobile Apps & Casual Games — especially effective on Android traffic
In What Cases Should You Use Popunder?
Wondering if popunder is the right format for your next campaign? Here’s a quick rule of thumb: if you want fast testing, broad reach, and quick results — without investing in complex creatives — popunder is a great option.
It performs especially well in the following scenarios:
- Need for Fast Reach
Launching a new campaign or entering a new GEO? Popunder helps you reach a wide audience fast — no other format delivers volume this quickly.
- Fast Decision-Making Offers
Popunder ads thrive in verticals where users make decisions on the spot. Think:
• Dating
• Adult
• Subscriptions & sweepstakes
• VPNs & utilities
• Mobile apps
• Gambling & casual games
In these verticals, speed matters. Users don’t have time to scroll through long funnels or compare offers. They either act — or bounce.
Popunder gives you that critical moment to grab their attention. If your headline and first screen are relevant, they stay — and convert.
We regularly see stable CRs and low CPAs for popunder campaigns in these niches.
- Quick Launch in a New GEO
Entering a new market? Popunder helps you gather first-party data fast — without needing a full creative setup. You’ll see how users behave and adapt accordingly.
- Supporting Campaigns
Even if you're already running campaigns in other formats, popunder can help boost your reach — especially when you need quick volume, want to scale a winning offer, or test new GEOs alongside your main traffic sources.
How to Maximize Conversions with Popunder: 5 Field-Tested Tips
Popunder is simple on the surface — but just like any format, it comes with nuances. Below are proven techniques used by top advertisers to drive conversions, not just impressions.
1. Localize by GEO — In Targeting and Messaging
Adjust your bids per GEO — but also adapt the creative itself. Some countries respond better to urgency; others to personalization.
Even small tweaks like “Offer for users in India” or “Today only in Turkey” increase engagement by building trust.
2. Don’t Overdo Frequency
One impression per user per day is enough. This lets you avoid user fatigue while still getting quality exposure.
3. Optimize for Speed
If your landing page takes more than 2–3 seconds to load, the harsh truth is — users will close it. Test load times in your target GEOs, remove heavy assets, and compress where needed. A small delay can cost you lots of conversions.
4. Make the Funnel as Short as Possible
In popunder traffic, long funnels don’t work. The faster a user sees what’s expected and how to act — the better.
What works:
• Lead form on the first screen
• Only essential fields (email or phone)
• Clear CTA buttons
• No distractions like popups, sliders, or dropdown menus
Simplicity = higher CR.
5. Track Behavior, Not Just CR
Pay attention to bounce rate, time on page, scroll depth. If users leave in under 3 seconds, your trigger or hero section likely isn’t relevant.
Test variations, restructure, or change the visual hierarchy — small shifts can double performance.
Real Example: 150% ROI from Popunder Only
Let’s look at how this format works in a real campaign.
Offer: Dating
Traffic source: ClickAdilla
GEO: Germany (Tier-2)
Ad format: Popunder only
Test budget: $64
Net profit: $192.26
ROI: 160%
The advertiser used a Smartlink, which made it easy to test multiple offers within the same niche. The main advantage here is that you don’t have to guess which specific offer will convert — the algorithm automatically redirects traffic to the best-performing ones.
The setup was simple: a minimal landing page with a strong trigger on the first screen. The headline was localized for the GEO, and the copy was tailored to the local audience.
Results: CR above 9% and ROI over 150% within the first week.
No banners, no complex funnels — just popunder traffic and clear messaging.
Initially, the campaign was launched without targeting devices, languages, or specific time settings. After gathering some data, the advertiser:
- split the traffic into separate campaigns for mobile and desktop
- blacklisted underperforming sources
The result: traffic volume slightly dropped, but the CR increased by 27%. Which means more registrations and higher profit — with the same budget.
For Publishers: How Popunder Helps Monetize Your Traffic
Popunder is a popular format not just among advertisers — but also among publishers.
At ClickAdilla, it remains one of the most in-demand ad types. It helps fill inventory consistently, works well for both Tier-1 and Tier-3 traffic, integrates easily, and lets you monetize users that other formats can’t reach — thanks to AdBlock bypass.
What publishers get when working with ClickAdilla:
— High fill rate, even in niche or under-monetized GEOs
— Fast ad load (avg. 500 ms), reducing bounce rates
— Full control over frequency, targeting, and device types
— Transparent real-time stats and reliable payouts
— Support for all major integration types (JS, API, XML)
Popunder with ClickAdilla helps you earn more from every available visit — including traffic that’s often missed by other formats.
Final word
We’ve walked through how popunder works and why it delivers. But results depend not only on the format — but also on where you launch.
At ClickAdilla, we don’t just support popunders — we help them perform. With flexible targeting, fast setup, transparent analytics, and real human support, you get everything you need to launch confidently and effectively.
Ready to see it in action? We’ve got everything to help you start today.
