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Latest Trends in Popunder Advertising

Popunder advertising is one of the most effective ways to reach out to potential customers on the internet. However, keeping up with the latest trends and best practices in popunder advertising can be tricky as the landscape is constantly changing. What works today might not work tomorrow, so it's important to be flexible and adaptable. 


As the popularity of popunder advertising grows, so does the competition. To stay ahead of the curve, you need to be aware of what your competitors are doing. So if you want to develop more effective campaigns and achieve better results, have a look at the trends in popunder advertising today.





Popunder is preferred by a huge number of advertisers all over the world. At ClickAdilla it is №1 ad format in the number of active ad campaigns at the moment. We analyzed the most popular GEOs in terms of popunder ad campaigns and here is what we found:






Here are some of the top performing verticals in popunder advertising, based on our data. Research has been done by sorting the list in Anstrex Pops based on Ad Gravity and analyzing the results.


Ad Gravity rates an ad's performance over the past few weeks. The higher the score, the better the recent performance. To do this yourself, just head over to Anstrex Pops, click on Sort, then select Ad Gravity in descending order.


Without further ado, here are the trending verticals in the affiliate marketing space:




Sweepstakes affiliate offers are one of the most popular types of offers in popunder advertising. They are easy to promote and can be quite lucrative, so it's no surprise that they are still so popular.


The best strategy for promoting sweeps is still by using a quiz-style landing page, complete with user comments, as shown in the example below.




Another good strategy is the usual free spins. Interactive landing pages like this make it easy to get the user to engage.




The usual landing pages congratulating the user work best for Tier 2 and Tier 3 countries, as long as they are written in the user's native language.




The majority of the Sweeps offers being promoted are on a CPL business model.





In today's fast-paced world, it's more important than ever to be able to access the internet from anywhere and in a secure manner. VPN is the tool for the job, as it allows you to connect to the internet through a secure and encrypted connection, helping to keep your data safe and secure. With many streaming apps and providers blocking content based on the viewer's current location, the demand for VPNs has risen in recent years. 


The VPN affiliate vertical is expected to continue growing in popularity in the next couple of years. This is due to the fact that more and more people are becoming aware of the benefits of using a VPN. In addition, the trend of working remotely is only expected to increase in the coming years. As a result, businesses that offer VPNs are likely to see an increase in demand for their products and services.


However, the market is expected to flatline come 2027, so if you're not yet taking advantage of the VPN hype right now.


The best ways to promote VPN right now include a landing page that warns the user of a possible security issue (sometimes topped off with a non-loading video page).




Geos frequently targeted are the Tier 2 and Tier 3 countries since the market is not that saturated in these areas. The offers being promoted are a mix of free VPN (CPIs), free trials (CPA and CC submit), and discounted subscription fees (CPA and CC submit).



If possible, create a landing page that matches the viewer's browser or device language, such as the one below.






Push notification ads are still very popular, even amidst issues in the past couple of years. For this advertising method to work, networks need to continuously collect fresh subscribers.


Affiliates are taking advantage of this by including a push collection code on their landing pages. This helps increase their revenue since they get paid for new subscribers, on top of the conversions they receive on the actual offer they are promoting.


Common ways to capture new subscribers are:


● asking the viewer to click "Allow" to prove he's not a robot;


● asking the viewer to click "Allow" to reduce ads







It's no secret that the app install category is one of the most lucrative opportunities for advertisers in the mobile space. And it's not just the big players like Google and Facebook that are cashing in. A growing number of smaller companies are getting in on the action too, with many using popunder advertising to deliver profits.


The promise of free usage or free installation is still the best technique, as can be seen in the examples below:



Adding dynamic variables or targeting specific devices only (and mentioning these on the landing page) make the ad more believable and leads to better results.






It's no secret that people love to gamble. Whether it's buying a lottery ticket, playing poker with friends, or betting on the outcome of a sporting event, there's something about taking a risk that just seems to appeal to our sense of adventure.


And in recent years, the casino and betting industries have capitalized on this by offering a wide range of online gambling options. From slots and blackjack to sports betting and bingo, there's an online gambling game for everyone. And affiliates are eager to promote these offers, with popunders being one of the most popular methods.





We recently released a case study about a casino popunder campaign with 702% ROI. For more information check our article below 👇






Even with the recent issues revolving around NFT flatlining recently, it's still a good-performing affiliate vertical to promote. Switching tactics may be necessary, though. This includes using a quiz or survey-style landing page, as well as an advertorial or content-based bridge page.





The affiliate marketing industry is constantly evolving. And in order to stay ahead of the curve, it's important to be on the lookout for new trends and opportunities.


While popunder advertising is in no way a new method of marketing, it still delivers results. By capitalizing on the popularity of this advertising method, you can boost your earnings and make more money from your affiliate marketing campaigns.

For better campaign performance, make sure you do your due diligence and research about the offer you want to promote. How do your competitors promote them? Which countries are the best ones to target? You can use a Pop Ads spy tool for this purpose, one such as Anstrex, which we used to find trending offers for 2022.


Jump in on popunder trends while it's still hot and increase your revenue now! 👇