How to Earn $15000 on iGaming Casino in Indonesia

Today we want to introduce you to George, an affiliate marketer who earned more than $15k on a gambling offer in Indonesia. This is the result of hard work and 4 months of searching, optimizing and testing various offers.

Why Indonesia? Because online casinos are a very popular activity in this country. Despite the fact that physical casinos are illegal in Indonesia, online gambling options are flourishing. And this niche is now very profitable!

In this case, we will consider 1 month of George's campaigns for one of the most successful offers. He runs many campaigns in ClickAdilla, and tests various offers and bundles, so in this case we have collected the most “cream”.

Wonder how he achieved this result? Read the article!

Traffic: Web Push from ClickAdilla

Offer: BC.Game Casino from Magic Click Partners

The period of the strait: 31.05.2024 — 30.06.2024

GEO: Indonesia

Spent: $10529

Income: $26,275

Profit: $15,745

ROI: 150%

Search for an offer

Of course, choosing an offer is one of the most important and difficult stages for a successful campaign. George had already had experience working with Asian GEOs and knew that casinos are perfectly converted in countries such as Indonesia, India, the Philippines, Thailand. The manager of the affiliate network advised him to try a multi geo offer at a casino with good bets and a low entry threshold, and the manager at the advertising network recommended to try Asia. George selected several offers and created a number of campaigns to test offers and traffic.

According to the results of a week of tests, one of the most successful campaigns turned out to be the campaign for Indonesia, which we will consider in detail in this article.

How did George choose the offer:

1. Decided on the GEO. Based on his own successful experience and on the advice of managers from both sides, he chose a number of GEOs with which he decided to work. The top affiliate offers with increased payouts coincided GEO-wise with the traffic recommended by ClickAdilla managers for gambling campaigns.
2. Carefully chose the affiliate program and the terms of the offers. Offers with a refund are much more difficult in the short term, so the web opted for an offer with a baseline payment. Moreover, it was necessary for the baseline to be low so that it would be easier for the web to get its conversion and payout. In this offer, the baseline was only $3.
3. Tested offers and traffic. George removed all those offers that did not show results for 2-3 days from his campaigns. As a result, there were only 3 offers left, to which the web is still driving ClickAdilla traffic.

Terms of the offer

Paid Goal: Baseline

Payout: $25 for Indonesia

Test: 30-40 FTD

It is forbidden to use: motivated traffic, misleading, as well as indicate the amount of the minimum deposit on creatives and use famous personalities. 

KPI of the offer: it is necessary that the user continues to play after FTD and makes at least one more deposit.

The last condition became a difficulty for the web. He saw user activity on the tracker - they signed up, some of them deposited for the first time, but then the bulk of people disappeared and made no deposits for the second time. However, due to the fact that, in general, the payout on the offer is quite high, the number of conversions was enough for the web to cover costs and go into the plus.

Campaign settings and optimization

The format was chosen at the suggestion of the manager and George's own experience – casino offers, sweeps and bets always work well with push or in-page. Since the push format was recently relaunched in ClickAdilla, some technical aspects were improved, and the volume of push traffic was increased, the manager advised George to test the push for adult and mainstream sources. 

Thus, the web created several campaigns for the test: he divided the campaigns by adult/mainstream sources, as well as by the freshness of push subscribers.

The bid was determined by several factors: first, the web placed the bid at the level recommended in the Traffic Chart. Then the client set auto-adjust prices, but after a few days he realized that he would like to buy more traffic for his targets, so he asked his account manager to help with the bid. The account manager analyzed the situation at the auction and chose a bid for 90% of the target buyout so that the web receives most of the traffic. This was enough for a more complete buyout of the traffic.

The subscription period for push. George divided his mainstream campaigns by the push subscription period: 0-7 days, 7-14 and the third - all days. Of course, the campaigns differed in price, the most expensive were the campaigns with the most recent subscribers.

As a result, the web left campaigns with subscriptions from 0 to 14 days for the mainstream.
It was decided to set the traffic quality for “All” for the mainstream category, since the web needed a large amount of traffic for a working bundle. As for adult traffic, he set high quality traffic.

After the test period, George's account manager suggested that he connect a special whitelist of sources for his campaigns.

You can also connect a special whitelist for your campaign, tell your manager the code word “Profit".

The limit was initially set at $300 per day, but as the scale increased, the daily limit gradually increased to $500 by the end of the month.

Creatives

George has created about 15 different creatives for his campaigns with AI. George only needed to add texts to the visuals and slightly correct the nuances with small AI errors in drawing body parts. 

Web didn't know Indonesian, but that didn't stop him from making high-quality creatives: Using GPT chat, George generated ideas for slogans for banners with CTA in Indonesian, which increased the trustworthiness of advertising among the audience. Moreover, the AI helped the web generate detailed prompts for the visuals in Mid Journey. 

George set up smart rotation for creatives and was able to optimize them in the future – remove visuals with low CTR and CR, leaving only the most successful creos. 

ClickAdilla account managers recommend uploading at least 7 different creatives to test and increase the conversion rate of your ads.

Examples of George's creatives:

For adult campaigns, George created more explicit creatives, they showed a higher CTR.

First results

George saw the first positive results already in the first week of this campaign, as the offer was tested by the web. Gradually, the number of conversions increased as the necessary sources were optimized and connected. Below we show some screenshots of his statistics, which he allowed to share:

At the end of the week, George reached the minimum payout threshold, and could easily scale up to this offer. 

Gradually, the CTR and the number of daily conversions began to grow. Meanwhile, George started testing other GEO with similar settings, and campaigns also began to generate revenue, but the web did not want us to share them.

Results

So, in about a month of driving traffic, George turned a profit of $15,745! His ROI was 149%, which was an incredible success for him. Thanks to this successful bundle, George uploaded several more creatives to various GEOs.

He provided us with statistics from his tracker:

We are very proud of the work done together with George and of the wonderful results we achieved. Together with the Clickadilla managers and with the help from the affiliate network, George has found his working bundle, which means that you also can get such results!

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