Why tracking tools and postbacks can be the turning point for your ad campaigns

One of the biggest reasons ad campaigns fail has nothing to do with creative ideas or budget size. The real problem is often hidden — it’s the lack of real, actionable data.

Many advertisers believe they’re tracking performance because they can see clicks and impressions. But those numbers are just the surface. They don’t reveal where your conversions are actually coming from, which sources are quietly draining your budget, or why a campaign that looked promising ended up underperforming.

Without a tracker and postback integration, you’re operating in the dark. You can’t follow the full journey your users take. You don’t know which GEOs, devices, or creatives are worth reinvesting in. And every decision you make is based on assumptions, not facts — a risky position when every dollar matters.

The good news? Setting up proper tracking is far easier than it sounds. Today, together with PeerClick — a tracker we’ve trusted for years for its speed, reliability, and depth of analysis — we’ll show you exactly how it works. It’s quick to implement, works for all verticals and traffic types, and once it’s running, you’ll wonder how you ever managed without it. Spend a few minutes setting it up now, and your future campaigns (and your budget) will thank you.

How PeerClick and postbacks change the game

A tracker like PeerClick is more than a reporting tool — it’s the nerve center of your advertising. It collects and organizes every interaction: visits, clicks, conversions, and revenue. Postbacks connect the dots by sending conversion data back from your affiliate networks or landing pages into the tracker in real time.

With this setup, you don’t just see totals — you see patterns. You can break down performance by offer, creative, GEO, device, browser, and dozens of other parameters. You can spot which placements are worth higher bids, and which ones should be excluded immediately. And because the data updates instantly, you can make those calls while your campaign is still live, not after the budget is spent.

What you can track — and why it matters

PeerClick supports both standard and custom events, which means you can tailor tracking to match your exact funnel. From the first ad view to the final purchase, every step is recorded with precision.

You can monitor not just the basics like impressions, clicks, costs, and profits, but also up to 10 custom events in a single campaign — signups, email confirmations, deposits, subscription renewals, you name it. This level of detail lets you understand the true health of your campaigns instead of relying on surface metrics.

And it’s not just about seeing numbers. PeerClick gives you the ability to:

• Drill down into data with real-time reports.
• Run A/B tests and redirect traffic to winning variations.
• Use Traffic Distribution AI to route traffic to your best offers without constant manual input.
   

When accuracy is this high, optimization stops being guesswork and becomes a repeatable process you can scale.

You’ve got the data — now what?

Collecting data is only the first step. Once you have it, you need to actually read it, understand what it’s telling you, and make decisions. Often, the numbers will reveal that something in your campaign needs to change — maybe a creative isn’t performing, a GEO is underdelivering, or certain placements are eating up budget without bringing conversions.

This is where ClickAdilla + PeerClick turn into a real power combo. PeerClick captures the entire funnel — from click to registration, subscription, and sale — and ClickAdilla gives you the precision tools to act on that information with the same level of accuracy you used to collect it.

With PeerClick + ClickAdilla, you’re building a complete performance loop — from precise tracking to instant optimization. Together, they give you:

Full-funnel visibility

• Track every step: click → registration → subscription → sale.
• Separate white and money flows with cloaking support.
• Capture all key parameters — GEO, device, browser, spot ID, subID, campaign ID — for deep analysis.

Seamless execution

• Instant redirects so no click is ever lost.
• Micro-Bidding to fine-tune bids for GEOs, sites, or subIDs.
• First-View Popunder to hit users at the peak of attention.

Smarter optimization

• Automation rules: ROI-based autopause, caps, and landing page rotation.
• Split tests for offers, landers, and pre-landers with traffic auto-shift to winners.
• Built-in fraud and bot filtering for clean stats and better traffic quality.

Ready-to-scale setup

• Pre-built postbacks for Dating & Adult partner programs.
• Integrations with Facebook, TikTok, Google Ads, and more.
• Multi-user access, BI reports, and custom dashboards for advanced management.

The result is a closed, efficient loop: data → analysis → precise action. You see exactly what’s working, make changes in real time, and keep your budget flowing into the channels that deliver the highest returns.

Getting started is easier than you think

If you’ve never set up a tracker before, it can sound a bit technical — but in reality, it’s a quick, step-by-step process that takes just a few minutes. Once it’s done, you’ll have a live connection between PeerClick and ClickAdilla that sends your conversion data automatically, without extra work on your side.

Here’s how to do it:

1. Create your postback URL
2. Add ClickAdilla as your traffic source in PeerClick
3. Generate the postback URL in PeerClick
4. Set up the campaign in PeerClick
5. Set up the campaign in ClickAdilla

That’s it. No complicated coding — just a few clicks, and you’re ready to run fully tracked, data-driven campaigns. 

If you want a more detailed walkthrough, check our step-by-step guide here: How to integrate conversion tracking with PeerClick.

Special offer

We’ve decided to make it even easier for you to test this setup in action.

Use promo code CLICKADILLAVIP when signing up for PeerClick and get 30 days of PeerClick Basic+ absolutely free — enough time to track, analyze, and optimize your campaigns with no risk.

Plus, don’t forget to set up your postback and get +5% cashback on your ClickAdilla spend.

Final thoughts

Without a tracker, you’re gambling with your budget. With PeerClick and ClickAdilla working together, you’re investing it wisely. The difference is night and day: from blind spending to data-driven growth.

Set it up once. Benefit for months.

Connect your tracker, enable postbacks, and start making every click count.

Start with Clickadilla

Try Peerclick