Can AI take over campaign optimization, or will advertisers and their managers remain the final decision-makers?
Advertisers use AI to speed up the production of ad creatives, landing pages, and localized content, allowing them to test hypotheses faster and reduce costs. Routine tasks like bid adjustments and creative rotation are increasingly handled by smart automation tools built into self-serve platforms such as Clickadilla.
But does the shift in the global media buying landscape between 2025 and 2026 signal the end of manual optimization? Which AI tools have become essential for speed and scale in 2026? Let’s take a closer look.
AI-Driven Video Ad Creation
AI can generate a 30-second video from storyboard and voiceover to visuals, making it easier to test multiple ads with various prompts.
The Technology of 2025–2026: Nano Banana Pro
Built on Google’s Gemini 3 architecture, the model can remember up to five faces, allowing you to reuse the same character across multiple ads, such as dating. It also keeps logos and brand colors consistent while rendering several objects in a scene, which makes it suitable for product-focused ads like nutra supplements.
Affordable tools: Chat GPT for Prompts, Grok for Videos
Grok’s free Imagine tool generates 10–15 second videos with audio from text and images, with minimal content restrictions and no daily limits. While ads often require longer formats (15–30 seconds), many advertisers use Grok for quick creative experiments and rely on ChatGPT to refine prompts.
Grok is better suited for low-cost, fast experimentation, while Nano Banana Pro performs better for polished, realistic visuals. If you’re just starting out, Grok’s free version is a practical way to experiment before moving to Gemini’s paid plans.
Voices and Localization
Modern tools can replicate emotional voices and sync lip movements with high accuracy. While automated dubbing can still sound slightly robotic or miss cultural nuances, the quality is sufficient for most advertising tasks:
• HeyGen creates speaking avatars for short vertical videos.
• ElevenLabs supports 74 languages, text-to-speech, and music, with a free plan.
• Synthesia supports 100+ languages, lip sync, and caption generation.
Successful AI Video Сases from Industry
ClickAdilla supports In-Stream, VAST, and other video formats across multiple verticals. Meanwhile, the way video content is produced for these formats is evolving. The case studies below show how AI is already being used to improve video campaign performance.
Sweepstakes. In developing markets, the SOI model (registration without confirmation) delivers the strongest results. The Atlas agency earned $137,000 in revenue from SOI sweepstakes using AI tools. They compiled the viral videos into an engaging narrative, added voiceovers with Murf.ai, created localized subtitles, and translated text using ChatGPT, with CapCut for final edits Campaigns targeted Android users in GEOs like Brazil, Mexico, Chile, and Nigeria.
Dating. AI is used to generate characters without filming and to write scripts that include local slang. A common plot features a woman in a home setting. Smartlinks adapt the landing page to the user’s device, OS, and other parameters, which improves subscription CR. Popular offers include Candy AI and FantasyGF.
Finances. In 2025, fintech company Kalshi produced an NBA Finals ad entirely using Google Veo 3. Production took two days and cost 95% less than traditional filming. The campaign showed how fintech startups can compete with banks by testing dozens of low-cost creative ideas instead of relying on a single expensive commercial.
Nutra. LAIFE sells anti-aging products on TikTok, where the platform’s algorithm requires testing dozens of creatives to find a winning ad. Instead of filming real people, the team used Creatify AI avatars. As a result, production scaled from 10 to 50 videos per week, helping the brand move through the cold start phase faster.
Volume of creatives means more than production quality. While AI significantly speeds up video creation, combining it with ClickAdilla’s Smart rotation feature can improve results further. The system A/B tests creatives, comparing CTR to automatically prioritizes the best-performing videos.
AI Images, Texts, and Smart Rotation for Ads
For ideas and CTAs, ask ChatGPT for 10–20 options and pick the clearest ones. Advertisers on ClickAdilla often generate images and titles in batches, adding them later to Smart Rotation. This setup automatically tests creatives and shifts traffic toward those with higher CTR.
Image generation
• Midjourney generates diverse visuals from a single source image using references. You can edit specific areas, resize assets, and produce many variations.
• Recraft can generate images directly in vector format. It offers various styles, though the free version is limited.
• ChatGPT and Nano Banana work reliably with text embedded in images.
Landing Page Strategy and Build
Video ads rely on engagement and storytelling, but other popular formats behave differently. Audiences from Popunder and In-Page ads are impatient: these ads appear behind or inside the content. If the landing page doesn’t hook users instantly, it gets closed.
AI copies. Claude can quickly draft headlines and buttons and remember context well, which makes it useful for landing page text. At the same time, AI copy often sounds generic and can miss legal nuances, so manual editing and fact-checking are important.
The headline should immediately show the benefit. Buttons work best when they’re direct and written in the first person. CTAs need clear value propositions with urgency.
Pre-landers, such as quizzes, age checks, and chat simulators get users ready for registration and filter non-target leads, saving the budget. AI can help build both pre-landers and full landing pages.
The challenge is balancing user AI fatigue with the speed and flexibility it gives advertisers. Small details often make the difference.
AI Landing Creation
• Framer AI excels at responsive pre-landers with animations and includes hosting.
• Durable offers fast AI generation with built-in CRM and forms for MVP funnels.
• Figma Make is a freemium tool for generating interactive prototypes and web designs via AI prompts, but it requires external hosting.
Humans Still Lead Campaign Optimization
Advertisers charge AI to make ad creatives, keeping up with the market's pace. While AI delivers speed and volume, strategy remains a human responsibility.
Expert Support. Direct human expertise remains a key competitive advantage. Self-serve networks like Clickadilla provide free access to Success and Account Managers who assist with targeting, bidding, and performance analysis. This level of nuanced, real-world advice is something generic LLMs are still learning to provide.
Using document-based AI tools helps advertising teams preserve affiliate insights and raw notes in a searchable, reliable environment.
Clickadilla: Your Hub for Creative Testing
How to create a campaign with an AI ad
1. Sign in to ClickAdilla → Click + Create campaign.
2. Select Video, In-Page, or another format.
3. Turn on Smart bidding, leave a recommended Max price or raise it.
4. Select a previously uploaded AI ad | Create a new one.
5. Add multiple ads to enable Smart rotation for creative testing
6. Go to the Targeting section and select at least one country.
7. Click Create campaign.
For setup tips, contact ClickAdilla support.
ClickAdilla Features That Compliment AI
• Smart rotation compares CTRs and prioritizes top-performing ads.
• Microbidding captures high-value users by adjusting bids for specific ad placements.
• Smart bidding automates bid control to get higher traffic quality at lower costs.
Conclusion
In 2026, AI won’t replace human expertise in campaign optimization. It can’t analyze data or adjust campaign strategy the way an experienced media buyer can. What it can do is speed up production and help generate new ideas.
The market is flooded with AI tools. It’s fine to try many of them. However it’s important to stay with a few, like Nano Banana for visuals and Claude for copy, mastering them step by step. Deep knowledge of a few tools can yield better results than surface-level use of many.
The AI usage in 2026
For optimization and data, rely on human insight. Read the data yourself or delegate it to Clickadilla’s account managers.
For creatives, try delegating production to AI. Master your preferred tools and generate more variations for testing.
