Smart CPM is now live for In-Page. Stop guessing the perfect bid manually. It's time to automate the process to win more auctions while paying the fair market price.
Precision vs. Automation
In affiliate marketing, every cent counts.
Standard CPM is a reliable tool that gives you total control: you define exactly how much you pay for every impression. It’s perfect for strict budgeting and testing.
Smart CPM adds flexibility. Instead of a fixed price, you set a "Maximum Bid." The algorithm analyzes the auction in real-time and bids the lowest amount necessary to win the impression.
How Smart CPM Optimizes Your Spend
The goal of Smart CPM is to ensure you pay the fair market price at any given moment.
When the market cools down: The system lowers your bid automatically, saving your budget.
When competition heats up: The system adjusts your bid upward (up to your limit) to keep your traffic flowing.
How to Set Up Smart CPM for In-Page
Getting started is easy. You can switch to the smart model directly in the campaign creation menu:
Select Format: Choose In-Page as your ad format (also avaliable on Popunder).
Pricing: Scroll down to the "Pricing" section.
Find the "Smart bidding" toggle and switch it to ON.
Set Your Cap: Enter your maximum bid limit in the "Price" field.
Conclusion
Smart CPM allows you to maintain competitive traffic volumes with less manual monitoring. You get the traffic you need, often at a lower average cost than a fixed bid.
