Sweepstakes are one of the most simple, obvious, but at the same time efficient promotion that has been around for a while. Let’s dive into it in today’s article.
Table of contents
What are sweepstakes?
If you’re new to sweepstakes, it is simply a giveaway with a random distribution of prizes. Users usually enter by filling out a form and providing some information about themselves. Usually, it is either simply your name and number or e-mail (called single opt-in, SOI), the same information with an extra confirmation step (double opt-in, DOI), or your credit card information (CC Submit).
Artificial Intelligence era
The most powerful trend of 2023 to use in digital marketing and in Sweepstakes in particular is AI technology. Simply saying, AI can create a lot of value for any of your projects or campaigns if you use it properly.
The most obvious features are AI-created pictures and texts. Despite of early period of AI development, it is already a very powerful tool to create a whole variety of things.
What to consider when you prepare your campaign?
Define your goals: be as certain as possible and know what exactly you want from your campaign, is brand awareness or leads generation, or driving sales.
Identify your target audience and prize: being specific makes your further job easier.
Follow up with participants: Engage with participants throughout the sweepstakes and follow up with them after it is over to build brand loyalty and encourage future engagement.
Measure the results and all the data you might need.
By the way, AI can help you with any of your steps while you work on sweepstakes campaign, not only with your content and creatives.
What traffic sources to choose?
Sweepstakes payouts are not huge, so it is important to keep your costs relevant. It is understandable that it would be better to choose cheap traffic to achieve realistic goals.
Push ads, popups and in-page kind of sources will have the best results on average. Not only the costs are feasible in most cases, but also this combination will create the needed effect to catch the attention of your users.
One unobvious option that might work is calendar push ads. Despite its higher price, it delivered so exotically that users tend to pay much more attention to them.
Basics of creatives
Once you are clear with a process of a general idea for your campaign, you need to really take your time and prepare the best creatives possible. Your success will mostly rely on it.
Few points to mention here:
- Know your audience, if your audience is young and tech-savvy, using eye-catching graphics and emojis or attractive ladies will definitely work. A more conservative, traditional, “smart” audience will have better conversions with a straightforward, text-based approach.
- Keep the focus on the prize itself. Don’t forget what is the main feature of sweepstakes, it is a feeling of easy gain right here, right away!
- Keep your creatives consistent and don’t make them too messy.
Of course, don’t forget what works and what doesn’t, keep track and ever evolve, and upgrade your campaign to have the best results.
Crucial details of creatives
Choose geo smartly, better to start with those geos where you understand the local culture well enough or are ready to spend some time before the start. What might be surprising is that in developing countries, even where some rare languages are in use, google translate is usually enough for basic content, since people will not care that much about the details.
What you really need to be focused on is not making very obvious mistakes related to the understanding, mentality, and culture of local people. This is where you can ruin your entire campaign at.
In general, local people tend to feel much more comfortable seeing the attractive girl from their own country in the ads. People also like to feel on the same page with others, if you use local memes properly, that’s a match!
Besides that, you can land a game on your promo and that will more likely be even more catchy than a beautiful lady in a picture. Games are a very powerful tool and you need to keep them in mind.
Sweepstakes are still very tool, but you need to realize how realistic your offer is. It shouldn’t be too “scummy”, neither should it be too official, try to find something in between. Remember, just make the promo attractive and simple, that always work!
One of the tools that will help you to work, track, automatize your campaign, and work in a simple space with all of your colleagues is AdsPower. It is a very user-friendly and cost-effective solution for teamworking, multi-accounting, and digital marketing in general.