A new auto-optimization feature that helps you buy traffic more efficiently without constant bid adjustments.
What is Smart CPM
Smart CPM is a new automated bidding tool for the CPM-based campaigns. It balances delivery volume and cost control automatically, staying within your defined limits.
To help advertisers buy traffic at optimal prices, we analyzed large volumes of impression data, refined our bidding logic, and validated performance through controlled testing.
What is the benefit of Smart CPM
CPM pricing is dynamic. Auction conditions change constantly, which means a fixed bid rarely stays optimal for long.
- If your bid is too low and competition goes up, the traffic volume might decrease.
- If your bid is too high and demand goes down, you might overpay.
Smart bidding with Smart CPM solves this, adjusting bids automatically within your max price.
Simple, convenient, automatic
To enable Smart CPM, simply toggle on Smart bidding. You can conveniently set a max price above the suggested one. After your campaign starts, bids adjust automatically, ensuring you purchase traffic at the most competitive prices.
Enabling Smart CPM
You can use Smart CPM on Popunder and soon on other ad formats as well.
- Click “Create campaign” on the left side menu.
- Select the Popunder ad format.
- Scroll down to the Pricing section.
- Toggle Smart bidding — Smart CPM is enabled.
Enabling Smart bidding switches CPM to Smart CPM. It also allows you to set the maximum price — the upper limit you are willing to pay per 1,000 impressions.
Our team is ready to support you in launching your Smart CPM-based campaigns.
What to expect
Smart CPM is suitable for CPM-based campaigns where stable delivery and budget control are priorities — as our tests showed. Once enabled, the feature runs independently and does not require ongoing input.
Try testing Smart CPM and setting a max price for your Popunder campaigns to get more volume from your budget.
