In this article we will discuss what postback is and how it can help you get more quality traffic for your affiliate marketing campaigns.
Welcome to the ClickAdilla! If you're an advertiser looking to boost your affiliate marketing success on our platform, accurate conversion tracking is the way to go. Postback URLs are your best friend for this task. In this guide, we'll explain what postbacks are, why you need them for affiliate marketing, and how to use them on ClickAdilla.
A Postback, also known as server-to-server tracking, is a method that advertisers use to track conversions in real-time.
It's essentially a URL sent from your server to ClickAdilla's server, instantly notifying us of a successful conversion. This URL contains critical details such as the offer ID, affiliate ID, transaction ID, and payout amount.
Why Do You Need a Postback?
They are essential for accurate conversion tracking. Postbacks help you identify the most productive traffic sources, campaigns, and ad creatives. With this information, you can refine your campaigns, base decisions on data, and improve your Return on Investment (ROI).
On the other hand, we have more possibilities to advice or help you, once we notice something that can be improved.
The more details about the campaign we know, the more useful optimization tips we can provide you with. Since our team always works on increasing the profits that get our clients, with a postback set up your campaigns become more safe even when you’re away on vacation.
The Mechanics of Postback
Here's how it works: when a user interacts with your campaign and performs the desired action, say, signing up or making a purchase, your server records the conversion. Simultaneously, your server sends the postback URL to ClickAdilla's server with all the necessary conversion details.
When we get the postback URL, our server records the conversion and links it to the right traffic source, campaign, and affiliate ID. This data is crucial for precise commission calculations and understanding how well your affiliate marketing works here.
Before Setting Up
Creating postbacks on ClickAdilla is easy. The postback between our platform and your tracker makes conversion tracking smooth. It includes three crucial tokens: campaign_id, click_id, and payout. The first two, campaign_id and click_id, are required for the system to approve the conversion (Click_id) and identify the campaign it belongs to (campaign_id). Payout metric is optional - this revenue data is not required to be sent.
It's vital that our tokens align with the tokens used in your tracker for Click_id, campaign_id, and so on. In the postback, these tokens are paired, for example, click_id=[CLICK_ID]. The key point is to place our token first in this pairing (click_id, campaign_id, and payout), while the second tracker tokens (often external_id, subid, var, etc.) should be present in the link you're promoting. The only difference is the order of tokens between the postback and the link.
Setting Up Postback on ClickAdilla
We understand that your time is valuable, so let's get straight to the point:
1. Access Your Tracker: Log in to your tracker platform and find the "Traffic Source" section.
2. Obtain Your Postback Link: You can get the postback link from ClickAdilla or directly from tracker templates. Make sure the tokens in the link align with ClickAdilla's.
3. Understand the Tokens: There are three tokens - campaign_id, click_id, and payout. The first two are vital for successful conversion tracking, while payout is optional.
4. Map the Tokens: Align your tracker tokens with ClickAdilla's. For instance, click_id=[CLICK_ID].
5. Configure the Postback Link: Ensure that our tokens appear first in the token pairing, for instance: click_id={external_id}.
6. Insert the Postback Link: In your tracker's "Traffic Source" section, place the postback link you obtained. This link bridges the gap between your tracker and our platform for effective conversion tracking.
7. Verify and Test: Before finalizing, double-check the postback link for correct tokens and parameters. Then, test it in the Tracking section of your ClickAdilla account to confirm accurate conversion tracking.
By following these simple steps, you'll set up postbacks for tracking with ClickAdilla, ensuring that your conversions are accurately monitored, and your campaigns are optimized.
In Conclusion
Using postbacks on ClickAdilla gives you deep insights into your campaign's performance. This valuable tracking tool helps you optimize for more conversions and revenue. Don't miss the chance to boost your affiliate marketing success with ClickAdilla. Begin now and maximize your ad campaigns. Happy advertising!
