A complete guide for beginners on how to run successful Dating offers using Popunder traffic.
Affiliate marketing has had a strong niche in dating for a long time. People always want to talk to others, get attention, and make relationships, no matter what time of year or how the economy is doing. This means that Dating is an excellent location to start testing traffic sources.
For marketers who are new to affiliate traffic, Popunder is usually the simplest method to get started. It's easy to use, doesn't need complex artwork, and lets you collect performance statistics. But, like with other things in affiliate marketing, starting without a plan often means wasting money. We made a list of the most critical things you need to know before you conduct your first campaign to assist you avoid that.
What Popunder truly does
Unlike banners and pop-ups, which show up in front of visitors and stop them from navigating, popunder opens the landing page under the current tab. When the user is done with what they were doing, they usually find the landing page.
This detail is important since it influences how people respond to the offer. They don't close the window out of anger; they typically open it out of curiosity. This small change in behavior often leads to far more involvement in dating advertising.
Why Popunder is a good choice for dating
Most of the time, dating offers don't need elaborate explanations. The reason is the same for everyone: meet new people, talk to them, explore, or just check who else is online. People already know what the product is.
Popunder makes that dynamic stronger. There is a lot of traffic, pages load quickly, and signup flows are usually brief. Because of this, early conversions tend to happen more quickly than in most other industries.
Important: Popunder only works on CPM
This means that your optimization depends on:
* the CPM you choose
* how effective your traffic sources are
* how far apart your devices and GEOs are
If you're just starting off with these kinds of things, ClickAdilla is a good place to start because Popunder is the most popular format there.
Mistakes that beginners often make
The most common problem we encounter is people trying to test too many things at once. For instance, running more than one GEO, combining mobile and desktop visitors in one campaign, and going straight to the landing page without a pre-landing step.
Most of the time, the result is the same: data that doesn't make sense and no idea of what truly worked.
Growing too soon is another problem. Just because a few people signed up doesn't indicate the campaign is ready to grow. What counts is whether the results are the same every day for numerous days.
What a good first launch looks like
It's safer to start small and learn as you go. Pick a dating site with an easy sign-up process. Make a short pre-landing page to get people interested, and run different campaigns for mobile and desktop visitors.
Instead of instantly raising your budget, take the time to look over your first statistics. It's a lot better to scale if the results stay the same.
You may change CPM and split devices inside ClickAdilla without having to start the whole campaign over. This makes it much easier to optimize over time.
What to keep an eye on at start
The major ways to measure how well Popunder is doing are:
* CPM level
* number of sign-ups
* conversion % from impressions to sign-ups
If the early metrics seem good and stay that way, it's fine to raise CPM or move to new GEOs. If you don't notice any registrations at all, check your landing page, pre-landing page, or GEO first. These are usually the things that make the most difference.
Why ClickAdilla is a great place for people who are just starting off
Popunder is not an extra feature in ClickAdilla; it's one of the main formats on the platform. Most of the tools were made just for Popunder traffic, such as CPM controls, device separation, and filtering traffic sources.
This allows newcomers a safe place to start with a tiny budget, try out a dating offer, and change campaigns without making things too complicated.
In short,
Popunder is a quick, easy, and scalable way to get into the dating business. You don't need a lot of money or advanced creative skills, and you'll start learning right away.
And if you want your first steps to be safer and more organized, ClickAdilla gives you the tools you need to test, learn, and progress without putting yourself in danger.
To start your first Popunder campaign with ClickAdilla, pick a dating offer and try out your CPM settings.
You may always message our support team after you sign up if you're not sure which CPM or GEO to start with. We'll be pleased to help you set up your first campaign.
