Everything you need to know about profitable popunder campaigns: proven offer types, top GEOs, key verticals, and step-by-step setup tips.
Popunder traffic has a reputation for delivering big numbers fast, but only if you know what to promote. For many, the challenge isn’t getting clicks, but finding offers that actually turn those clicks into revenue. Make the wrong choice, and your budget slips away. Make the right one, and you’re rewarded with active users and big returns.
In this article, you’ll find clear answers. We break down the verticals that reliably work with popunder traffic, highlight the best-performing regions, and share real examples you can use as a starting point.
If you’re looking for more specific instructions for particular CPA networks, stay tuned. We’ll soon be publishing detailed guides focused on platforms like Trafee and 3SNET to help you work confidently with each one.
What types of offers work best with popunder traffic
Popunder traffic works best with offers that are simple, direct, and easy to act on. Users land on the page without planning to, so the offer has to catch attention quickly and ask for something they can do in seconds.
- Dating and adult
This is the most natural fit for popunder. The audience is already curious, the funnel is short, and conversions often come from a single action like submitting an email or confirming interest. That combination of curiosity and simplicity is why dating offers remain among the top performers here.
- iGaming: betting and casino
Sportsbooks and casino brands are a strong match because they offer immediate excitement. A clear sign-up bonus or a free bet can convince a user to register right away. With the right GEOs, these offers can deliver both volume and profitability, especially when tied to major sports events or seasonal promotions.
- Sweepstakes, subscriptions, utilities
Popunders also work with offers that promise a quick reward or solve an everyday problem. Sweepstakes and giveaways drive mass interest because users only need to enter a few details to take part. Software utilities and subscription trials are similar: they offer something useful right away and ask for a minimal commitment.
The pattern is simple: popunder traffic converts best when the action is easy, the reward is clear, and the user doesn’t have to think twice.
Where to find offers that work with popunder
Knowing the right verticals is only half of the job. You also need reliable places to find offers that allow popunder traffic and have solid payouts.
Offer aggregators
A site like OfferVault is a simple place to start. You can sort offers by vertical, traffic type, conversion flow or GEO, which makes it easy to spot the ones that work with popunder. It is much quicker than going through dozens of networks one by one.
Affiliate networks
Networks such as CrakRevenue, 3SNET, and others usually have smartlinks and vertical-focused offers that are well suited for popunder. Most of them mention traffic types directly in the description, so you can see right away if the offer is a good match.
Communities and forums
Affiliate forums and private groups are also useful for spotting what’s trending. Other affiliates share results, payouts, and which networks are currently delivering on specific GEOs. While you won’t get full campaign details, you can pick up insights that guide your testing.
ClickAdilla insider updates
Affiliate forums and private groups are useful for spotting what’s trending, but if you’re running with ClickAdilla, you don’t have to rely only on outside chatter. In our own community chat we regularly share insights on traffic sources, formats, and GEO performance. You’ll also see updates from our partners about new offers and verticals that are working right now.
When evaluating any offer, double-check the basics: is popunder traffic allowed, what is the target GEO, what conversion type is required, and how strong are the payouts compared to the competition. A quick review up front avoids wasted testing later.
Top GEOs for popunder in ClickAdilla
Volume is important. The more impressions you can access, the easier it is to test offers, gather data, and scale. Here’s a breakdown of the current daily impressions in the top GEOs for popunder traffic on ClickAdilla:
- Indonesia — 10,783,443 impressions
- United States of America — 8,666,261 impressions
- India — 8,621,895 impressions
- Egypt — 4,761,509 impressions
- Japan — 4,425,181 impressions
- Thailand — 3,179,711 impressions
- Germany — 2,986,243 impressions
- Philippines — 2,536,439 impressions
- Russia — 2,156,512 impressions
- Turkey — 2,083,153 impressions
If your budget is still tight, start out in larger regions where traffic is cheaper, for example India or Indonesia. It is a simple way to test a few different offers and quickly see what works. Once you know which ones perform best, move on to bigger markets like the United States, Germany or the United Kingdom. This way you try things out with lower costs first and then invest more in the places that bring the highest return.
With coverage across 240+ GEOs, ClickAdilla makes it possible to shift budgets quickly, compare results across regions, and keep campaigns profitable without being tied to one market.
Example offers that work well with popunder
Theory is good, but at some point you need campaigns that actually run. Here are real examples of offers available through networks like CrakRevenue that work with popunder traffic:
- MAGIC Dating Smartlink - CPL model, worldwide coverage (WEB/WAP, SOI/DOI). Works across many GEOs and devices, automatically routing users to the best-performing dating offers. (Adsellerator)
- DirtyDating - SOI-45 model, adult vertical with a focus on easy engagement and mobile-friendly landers. (CrakRevenue)
- Live Jasmin - PPS, adult vertical, works in 248 countries. (CrakRevenue)
- Babu88 - CPA, BD & NP FTD, igaming vertical. (3SNET)
- AI Models - PPS, smartlink for adult vertical. (Trafee)
How to approach testing
Start small. Pick two or three offers for a single GEO, set up short test campaigns, and measure conversion rate, EPC, and ROI. Once you see consistent results, scale by raising your bid, opening more GEOs, or duplicating campaigns to split-test new settings. Keep reading for a full step-by-step guide.
The value here is not in guessing but in working with offers that are already active in the market. Instead of building from zero, you can use these examples as a base, adapt them to your targeting, and move faster toward profitable results.
How to set up and run offers with CPA networks from start to finish
Running a popunder campaign is straightforward once you follow a clear process. Here’s how to get started and keep the setup efficient:
1. Register in a CPA network
Start by creating an account in a trusted CPA network that supports popunder traffic. Fill out your profile in full — incomplete details can limit your access to offers.
Examples of networks that work well with popunder: CrakRevenue, 3SNET, Trafee, Adsellerator.
Once your account is approved, explore the Offers or Smartlinks section to find suitable campaigns for your target GEOs.
2. Pick your offers
Go for offers and smartlinks with simple action and make sure popunder traffic is allowed. Short, clear funnels work best. Popunder users don’t initially plan on opening your page, so the action should be easy to understand and quick to complete.
3. Create a campaign in ClickAdilla.
Once you’ve picked an offer, copy its link from the CPA network. Before copying it, you can add tokens or the platform’s tracking tags. They’ll help you later match conversions with data from ClickAdilla.
Now go to your ClickAdilla dashboard. In the dashboard, click Create campaign, and choose the Popunder format. Choose your pricing model: CPM or CPM Goal.
Click Create Ad, enter a name for your creative and paste the offer link from the CPA network into the URL field.
4.Add tokens to your URL.
In ClickAdilla you can also add additional tokens directly. These dynamic parameters pass details about each click (like GEO, device, cost, or click ID) into your tracker or CPA network. They’re essential for accurate stats, proper S2S postback tracking, and easier optimization later. You’ll find the full list of available tokens in ClickAdilla’s Help Center.
5.Add your offer or smartlink to a tracker.
Connect it with an S2S postback so every conversion is recorded correctly.
6. Define targeting.
Select GEO, device type, operating system, browser, and connection type. At the start, keep the targeting broad enough to collect useful data.
7.Set frequency caps.
Decide how often a user can see your landing page. This prevents the same audience from being overexposed.
8. Add macros and UTMs.
They will give you detailed stats on where conversions are coming from, which makes optimization faster.
8. Launch with a test budget.
Run the campaign for 12–24 hours to gather early data without risking too much spend.
9. Review performance.
Look at conversion rate, EPC, and ROI. Exclude placements that don’t convert and keep the ones that do.
10. Expand gradually.
Once you’ve identified working combinations, increase your daily budget step by step, add similar GEOs, or duplicate the campaign with small adjustments to test new settings.
Features that help with popunder campaigns:
- Source whitelists and blacklists to control where your traffic comes from
- Dual postbacks that give you complete visibility into how your campaigns perform
- Advanced protection systems to ensure clean and verified traffic
- Separate campaigns for desktop and mobile traffic
- Pre-landers to warm up users and improve conversion rates
Following this flow keeps campaigns manageable. Instead of rushing in, you build them in stages, adjust based on data, and add volume only when the numbers prove it’s worth it.
Conclusion
With ClickAdilla, you have everything needed to put this into practice. There’s coverage across 240+ GEOs, detailed targeting tools, built-in anti-fraud protection, and a constant flow of insights shared through the community. Add to that a wide choice of active offers from trusted partners, and you have a ready-made environment to run profitable campaigns.
Ready to put it into action? Create your ClickAdilla account and launch your first popunder campaign in a few minutes.
This guide is only a starting point. Soon we will share more detailed walkthroughs for specific CPA networks that will show you how to connect, set everything up and launch campaigns step by step. Keep an eye out for the updates.
