How to Make Money with E-commerce Advertising: Data & Strategies from ClickAdilla

E-commerce is booming. Marketplaces are expanding, advertising technologies are evolving, and competition is fiercer than ever. In this landscape, advertising is more than just a tool—it’s a necessity. After all, if people can’t find your product, they can’t buy it.

For online stores and marketplaces, ads aren’t just an add-on—they’re a lifeline for attracting customers. But what actually works? How do you launch a campaign without wasting your budget? What kind of creatives drive the best conversions? How do affiliate programs fit into the picture?

We’ve gathered exclusive insights and data-driven strategies from ClickAdilla to help you optimize your advertising efforts and maximize your profits.

A Bit About ClickAdilla

ClickAdilla is an ad network, which means we don’t just talk about advertising—we see it in action every day. Our platform processes an enormous number of ad campaigns, giving us unique insights into which strategies truly deliver results. We analyze millions of impressions, clicks, and conversions to identify the most effective approaches.

Why Advertisers Choose ClickAdilla

• A Variety of Ad Formats – Popunders, banners, video ads, and more to maximize campaign performance.
• High-Quality Traffic – From premium sources to niche audiences, allowing advertisers to reach the right users.
• Flexible Targeting & Optimization – Precision targeting, tracker integration, and automated selection of top-performing traffic sources.
• Analytics & Transparency – Advertisers gain access to detailed statistics, enabling quick strategy adjustments and higher conversion rates.

First, Let's Talk About Affiliate Programs

Affiliate programs offer a way to earn money from product sales without owning inventory or running a business. The process is simple: you direct users to a store’s website through your unique affiliate link, and in return, you receive a commission for every completed purchase.

For those interested in affiliate marketing, there are plenty of opportunities. Major platforms like AliExpress, Amazon, eBay, and Walmart offer affiliate programs with different payout structures.

How Does It Work?

• Sign up for an affiliate program (e.g., AliExpress, Amazon, Wildberries, Ozon).
• Get your unique affiliate link for the products or categories you want to promote.
• Drive traffic to your link through ads, social media, websites, or blogs.
• Earn commissions on every purchase made through your link.

Case Study: How Advertisers Profit from Affiliate Programs

AliExpress is one of the largest e-commerce marketplaces in the world, offering advertisers a way to earn commissions on successful product sales through its affiliate program.

A marketer who launched a campaign on ClickAdilla shared their experience:

I’ve been running e-commerce offers for several years. One of my most successful cases was with AliExpress, where I earned $244.88 in revenue within 21 days, spending just $151.41. My final ROI was 62%! The campaign targeted France, focusing on iOS mobile users. I used popunders because they provide maximum reach without the need to create custom ad creatives

Tips & Strategies for a Successful E-commerce Ad Campaign

After analyzing thousands of e-commerce ad campaigns, we’re ready to share key insights to help you maximize your results. Which ad formats perform best? Where should you launch your campaigns for the highest ROI? Let’s break it down.

Best Ad Formats & GEOs

Our data shows that popunder ads are one of the most effective formats for e-commerce campaigns. This format offers high visibility and instantly redirects users to the target website, making it an efficient way to drive traffic.

In terms of GEOs, the most successful e-commerce campaigns tend to perform best in Spain, the United States, and Mexico.

Practical Tips & Key Steps

In e-commerce advertising, the most effective creatives focus on creating urgency and exclusivity. Some of the best-performing strategies include:

• Countdown Timers – A ticking clock showing how much time is left before a sale ends. This encourages users to make a purchase faster.
• Limited Collections – Products available in small quantities or for a limited time create a sense of scarcity, increasing the desire to buy.
• Promo Codes – Adding extra value to the offer, especially when positioned as "just for you" or “valid only today.”

The goal is to make users feel like they're getting an exclusive deal that won’t last long.

Campaign Settings

• Enable Auto Adjust – This tool automatically adjusts bids to increase reach and help you win auctions. Start with the recommended bid, analyze performance, and gradually increase it to improve results.
• Activate Price Adjustment – Set bid adjustments within a 20% range of your initial bid. This helps maintain stable traffic volumes without sudden cost spikes.
• Use Tracking Tools – Trackers provide deeper traffic insights (we recommend using High Quality sources), help identify top-performing publishers, and allow you to create whitelists and blacklists to improve efficiency.

Targeting

Segment your campaigns by device type:

• Desktop – Typically provides the highest reach.
• Mobile, split by Android and iOS.

Trackers help you identify which devices, brands, and operating systems bring the best conversion rates and reveal hidden user behavior patterns.

Additional Settings

If your campaign isn’t delivering the expected results, try:

• IP2 targeting – Helps refine your audience selection.
• Fixed ISP, Mobile ISP, or Fixed/Mobile ISP – Useful for more precise mobile targeting.

Traffic Sources

• Start with RON (Run of Network) – This allows you to gather initial data and determine which traffic sources work best.
• Analyze the data, then create whitelists and blacklists to focus only on high-performing sources.
• Use Spot Targeting – Focus on specific websites or publishers for a more precise audience.
• Trackers allow you to monitor not just clicks and impressions but real conversions, helping you optimize campaigns based on actual results.

Budget & Limits

Set budget and impression limits to control spending.

For popunder ads, a minimum limit of $50 is recommended to prevent your budget from being depleted too quickly.

Final Thoughts: The E-commerce Market is Growing—Are You Ready?

E-commerce is evolving faster than ever, and advertising is one of the most powerful tools to drive sales. To succeed, focus on strategy, testing, targeting, and real-time optimization.

ClickAdilla provides proven solutions to help you launch high-performing campaigns quickly and efficiently.

Don’t wait while the market moves forward—take your share today! Setting up a campaign with ClickAdilla takes just 5 minutes. It’s easier than you think—try it for yourself.

Launch Your Campaign