IPL 2025 is drawing massive traffic—turn it into results with proven ad strategies! Discover top-performing formats, high-converting GEOs, and quick-launch tactics. Plus, grab an exclusive ClickAdilla promo to boost your budget. Start your campaign now!
IPL 2025 Is Driving Massive Traffic — Learn How to Turn It Into Real Results with Ready Strategies
Spring has just started, and the Indian Premier League (IPL) is already drawing huge attention. It’s not just a cricket tournament — it’s a major event watched by millions of people. And for advertisers, it’s the perfect time to reach a large, active audience.
In this article, we’re not just talking about the tournament — we’re sharing practical strategies, ready-made ad setups, and proven formats that work well during IPL.
This year is especially promising. ClickAdilla has introduced new tools that weren’t available last season, making it easier to fine-tune campaigns and get better results.
We’ll show you why IPL is the right moment to launch, which formats perform best, and how to start quickly — without spending days on setup.
What is IPL and Why Does It Matter?
The Indian Premier League (IPL) is a major cricket tournament held every year in India. The 2025 season started on March 22 and will last for about two months.
Ten teams take part — including popular clubs like Mumbai Indians, Chennai Super Kings, and others. Matches attract millions of viewers from different parts of the world.
The biggest interest comes from:
- India
- Pakistan
- Bangladesh
- UAE
- United Kingdom
The IPL audience is mostly young, active, and mobile-first — which makes it especially valuable for digital advertisers.
Which verticals perform best during IPL?
Gambling and betting offers perform especially well with IPL traffic.
The audience is young and highly engaged — making them a great fit for verticals that rely on fast user decisions and high-intent actions.
If you're running campaigns in these verticals, IPL is a traffic wave you don’t want to miss — especially in the top-performing GEOs.
Which Ad Formats Work Best During IPL?
Big events like IPL are all about timing and visibility — so it’s important to choose formats that are fast to launch, easy to customize, and built for high-traffic moments. Here are the best-performing options to consider:
Popunder with Microbidding
A popunder is a type of ad that opens in a new browser window behind or in front of the main page when a user visits a site. It’s known for its massive reach — especially during match time, when user activity spikes.
Microbidding allows you to manage your bids with much more precision — not just by country or device, but by individual websites and placements. This means you can:
- Increase bids where traffic converts better
- Lower bids or skip sources where performance drops
- Get more value from the same budget
This format works especially well when traffic is high and competition is strong — exactly what happens during IPL.
If you're targeting high-traffic GEOs and want to stay profitable even on peak days, this is the one to test.
Push Notifications with Rules Targeting
Push notifications are small messages that show up directly in a user’s browser or on their device. They’re easy to notice, quick to launch, and ideal for mobile audiences.
With rules targeting, you can control exactly who sees your ads — by location, device type, time of day, user interests, and more.
For example: you can show your ad to cricket fans in India who use Android devices and are active in the evenings. This level of control helps reduce wasted impressions and brings your ad to the right people at the right moment.
In-Page Push with Custom Skins
In-page push is a format that looks like a classic push notification but is shown as a part of the page — not as a pop-up. That means it can’t be blocked and blends in smoothly with the site’s layout.
Its biggest advantage is customization. You can adjust the visual style to match the IPL theme — using team colors, cricket icons, short slogans, or match references. This helps your ad stand out and feel timely.
It works especially well with a dedicated landing page — when the visuals and the offer are aligned, the effect is even stronger.
How to Launch Your Campaign Quickly
To make the most of the IPL season, it’s important to act fast — and smart. Here are a few tips to help you get started right away:
- Focus on GEOs with the highest interest in IPL — like India, Pakistan, Bangladesh, and the UAE.
- Watch the match schedule — traffic peaks shortly before, during, and right after the games.
- Test your creatives — IPL-themed visuals, team colors, and short sports-style messages work especially well.
- Use rules targeting to show your ads only to users who are likely to engage — it saves budget and boosts performance.
While others are still thinking about it, you can already launch and start getting traffic. Strategies are proven to work, tools are in place, and setup takes just a few minutes.
Your Tools Are Ready. So Is the Audience.
Right now is the best time to act:
- Interest in IPL is growing fast
- Traffic in key regions is peaking
- Millions of users are online and paying attention
When engagement is this high, delaying your launch could mean missing out.
The tools are ready — and the audience is, too.
And if you haven’t launched with ClickAdilla yet, we’ve got a special bonus for you: use promo code IPL2025 to get +5% on your first top-up from $75 (up to $200 max). Limited to the first 15 activations!
