Want better results from your dating campaigns? See which ad formats are leading the pack in 2025 — and how smart combos can boost engagement, reach, and ROI with ClickAdilla.
In 2025, dating remains one of the hottest verticals in performance marketing — and if you're running campaigns on ad networks like ClickAdilla, there's a whole playground of formats to choose from. ClickAdilla offers a full set of top-performing formats, huge global reach, and targeting options that make it easy to create perfect campaigns with real results.
Each ad format brings its own flavor and strengths, and the best results usually come from combining a few. Let’s break down the top ad formats for dating campaigns this year and figure out how to use them wisely.
Push Ads: direct, quick, and personal
Push notifications are short messages that show up right on the user’s screen — like a mini nudge from a dating app. And that’s what makes them effective: they’re simple, eye-catching, and feel like a message just for you. These clickable messages pop up right on the user’s device like a message from a friend. And that’s exactly why they work — they feel personal. With the right image and a short, engaging line like “Hey, wanna chat?”, push ads grab attention fast. They’re great for both getting new users and re-engaging old ones.
But here’s the catch — push doesn’t work on all devices (hello, iOS limitations). Plus, like any ads, overusing them can make users leave or become irritated. The fix? Use push smartly and don’t forget to pair it with…
In-Page Push: for everyone else
In-page push looks like a classic push ad but shows up inside the website. This format is your best friend if you want to reach iOS users or anyone who never clicked “Allow Notifications.”
It’s subtle, non-intrusive, and works well for dating because it feels like a chat bubble or notification from someone nearby. Use it to complement your push campaigns — together, they give you solid coverage across all devices and users.
Popunders: old-school but still effective
Popunders may feel a bit old-fashioned, but they’re still one of the most powerful formats around. They open a full-page ad behind the site the user is browsing. When they eventually switch tabs or close a window — bam, there’s your landing page.
This format is all about scale and visibility. You’re guaranteed that users will see your offer. Great for driving volume, especially in Tier-2/3 geos where competition is lower and users are less ad-weary. Just make sure your landing page is quick to load and gets straight to the point.
One thing: don’t overdo it. Pop traffic can be annoying if you’re not careful, so set frequency caps and keep your offer relevant.
Native Ads: the soft sell
Native ads blend in with the content around them. They look like they’re part of the platform itself — a profile suggestion, a local match, or a “found singles near you” card. Visually, they feel built into the page layout, so users often don’t even notice it’s an ad.
That’s what makes them work — they’re not disruptive. A friendly face, a line like “30 singles near you,” and a soft call-to-action — it looks like a normal feature, not a campaign. These formats drive clicks by blending into the experience, not breaking it.
Banner Ads: tried and tested
They’re not new, but banners still play a solid role. A well-designed static or animated banner with a strong visual and clear CTA can drive awareness and clicks. Use them to stay visible across the web, especially for retargeting or brand reinforcement.
They won’t win awards for innovation, but banners are affordable and can still bring in solid traffic — just keep refreshing creatives to avoid banner blindness.
ClickAdilla’s Key Rates And Stats
- Push Ads: 6B+ monthly impressions, CPC from $0.0061
- In-Page Push: Covers iOS, 10M+ impressions, CPC from $0.0013
- Popunders: 10M+ impressions daily, CPM/CPA from $0.32
- Native Ads: 200M+ monthly impressions, CPM from $0.0020
- Banner Ads: 1B+ monthly impressions, CPM from $0.0030
- Video Ads: 10M+ impressions, starting at $0.04 CPM/CPC
Combining Formats: the real magic
Want better results? Don’t rely on just one format. Here are a few battle-tested combos to try:
- Push + In-Page Push: Run these side by side to cover Android and iOS traffic at once. Use a shared creative style so users feel like they’re seeing the same ad/conversation wherever they go.
- Native + Content Pre-Lander + Banner: Use native ads to drive traffic to a story-style pre-lander. From there, lead users to your main dating offer. Later, show them banner ads as reminders if they didn’t convert the first time.
Each format plays its own role: push ads grab instant attention, in-page push fills in the gaps (especially for iOS), popunders bring high-volume traffic, native warms users up with a story or recommendation, and banners keep you visible over time. You can combine them in countless ways. Together, they create a full-funnel experience that feels natural and keeps users coming back.
So whether you're pushing a casual dating app or a long-term match platform, the key in 2025 is smart mix & match. Use formats that play well together, adapt creatives to the format, and test what works best for your audience.
Dating ads aren’t one-size-fits-all — but with the right combo, you’re in for some serious results.
So, what about running dating ads with ClickAdilla?
If you're tired of wasting budget on traffic that doesn’t convert, or juggling different platforms just to test one idea — ClickAdilla makes it simpler. You get all formats in one place, transparent stats, and support when you need it.
This is a platform that gets performance marketing: fast launches, real results, and tools that help you scale — not slow you down.
One dashboard. All formats. Global reach.
