ClickAdilla's 2024 Recap
Hey there! Another year has flown by — can you believe it? As we get ready for 2025, it’s time to relax for a moment and look back at everything we accomplished in 2024. At ClickAdilla, we’ve been working hard to bring you innovative features, easier campaign setups, and better traffic sources. Take a moment to check out this recap—you might’ve missed something cool and useful!
We’ve also been stepping up our international presence, traveling the world to meet you at key industry events—whether in bustling New York or halfway around the globe.
Our mission is simple: to meet you wherever you are, make genuine connections, and help your campaigns thrive—no matter how far apart we may be (kind of romantic, right?). Anyway, let’s dive into what we’ve been up to this year!
Fresh Innovations and Feature Upgrades
This year was packed with innovations and fresh features—all designed to make your campaigns shine and deliver perfect results. Let’s take a closer look at what’s new.
Membership Traffic: Access to High-Quality Leads
One of the coolest things we introduced this autumn was Membership Traffic Targeting. Membership Traffic gives you access to users who are logged in and actively engaging with premium content. These folks aren’t just casual visitors; they’re repeat users, meaning they’re more likely to interact with your offers.
We’ve got both Membership Traffic and Premium Membership Traffic. The difference? Premium members tend to be even more engaged and valuable, giving you the potential for even higher conversion rates. If this sounds like a fit for your campaigns, be sure to try it out.
Social Traffic: Where the Party’s At
Another showstopper: Social Traffic. Social networks are where your users are active: they’re chatting, sharing cat memes, catching up with friends, and yes—discovering new brands. With Social Traffic, you can place your ads right where the action is.
We've got flexible optimization settings to make sure your campaigns fit your goals just right. Want to learn more about Social Traffic? Reach out to your account manager, and they'll fill you in on all the details
“Rules” Feature: Smarter Optimization on Autopilot
This year, we also introduced our new Rules feature to help automate and streamline the way advertisers manage campaigns. Think of them as a personal campaign assistant. You set the metrics — like cost, clicks, or conversions — and the system monitors performance in real-time, if a traffic source doesn’t meet your defined condition, it’s automatically blacklisted, helping you focus only on what works.
Web-Push: Format Glow Up
Web-Pushes aren’t a new format, but we sure leveled them up this year — like Pokémon evolving into their cooler forms
- Global Reach: We’ve expanded our push inventory. Now you can target top mainstream and dating GEOs worldwide, including CIS and Russia, without volume limits.
- Enhanced Targeting: Choose how long a user has been subscribed (from day one to forever) to fine-tune who sees your ads and when.
- Premium Sources: We’ve added new, high-quality push-traffic sources that deliver even better conversion rates.
The Microbidding: Pay the Right Price, Every Time
We’ve also sprinkled a little Microbidding magic into the campaign creation form. Now you can assign different bids to individual whitelisted sites within a single campaign, rather than using one flat rate for all. This helps you pay the right price for each site without cloning multiple campaigns.
Integration with Voluum: Tracking Made Easy
In August, we officially completed our full integration with Voluum, one of the industry’s leading tracking systems. Voluum is a tracking tool that helps you see exactly how your campaigns are performing. This integration means smoother campaign management, easier optimization, and a more transparent view of your performance data. You can set it up quickly, track results easily, and adjust your strategies on the fly—all from one place.
Native Ads, Spot Management, Cryptomus
Finally, to wrap things up:
- Native advertising is known for its great user experience, being one of the least intrusive ad formats out there. This year, native advertising got a boost with a new mainstream format, helping your ads blend seamlessly into the user experience and feel more natural.
- We also introduced spot management, giving you more control by letting you optimize and adjust individual placements for better results.
- Beyond formats, we expanded our payment solutions with Cryptomus, adding to a lineup of over 10 payment methods, including crypto options.
As we wrap up this year, we look forward to watching your campaigns flourish and your strategies evolve. And as we roll into 2025, we promise to keep the good stuff coming—like a never-ending buffet of useful features.
Global Presence and Events
It wasn’t all just technical upgrades. We also got out there, shook some hands, and met a ton of you face-to-face at big industry events.
Affiliate Summit East 2024, New York City
New York, New York!
This was a big one. In July, we hit the Big Apple to attend Affiliate Summit East 2024, one of the largest and most influential events in the affiliate marketing industry. Bringing our team to New York was a huge step, demonstrating our dedication to the global market (hey, USA!). We networked, learned, and shared insights about the latest trends in affiliate marketing.
TES Affiliate Conference 2024
At the very start of the year, we attended the TES Affiliate Conference 2024, one of the industry’s top gatherings for digital marketing, e-commerce, and beyond. We were thrilled to share our insights during a session titled “How Not to Fail Your Dating Campaign: A Strategy to Maximize ROI,” offering practical tips and strategies to help others achieve better results.
MAC Affiliate Conference
At the end of May, we hopped over to Yerevan for the MAC Affiliate Conference, joining a mix of affiliates, advertisers, and tech gurus looking for fresh insights. Talk about an inclusive event! The conference stood out by making sure every attendee, no matter their experience, found new ways to improve.
Wrapping Up 2024 and Looking to 2025
What a year! Seriously, 2024 was jam-packed with innovations, improvements, and international meetups. We rolled out Membership Traffic, Social Traffic, Rules, updated Web-Push, Microbidding, Voluum integration, mainstream Native ads, Spot Management features, and a new payment gateway with Cryptomus. We traveled across continents, showcased our platform at conferences, and kept listening to your feedback every step of the way
As we head into 2025, know that we’re not slowing down. We’ll keep refining, innovating, and pushing the envelope to make sure your experience is even better. Our goal is to help you crush your KPIs, grow your business, and have fun doing it. Thanks for being a part of the ClickAdilla family—we appreciate your trust, your feedback, and your partnership.
Here’s to a fantastic holiday season, successful campaigns, and a thriving 2025. We’re right beside you, ready to help you make it happen!
