Popunder Ads: Simple, Scalable, Profitable

REACH USERS DIRECTLY — NO CLICKS REQUIRED
IDEAL FOR DATING, SWEEPSTAKES, VPNS AND MORE.

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WHAT ARE POPUNDER ADS?

Popunder ads open your landing page in a new browser tab — behind the current window.  Users don’t have to click anything for the ad to open: they’ll see your offer when they close or switch tabs.  This guarantees visibility and bypasses most AdBlockers — perfect for high-volume reach with minimal setup.

BENEFITS OF POPUNDER ADS AND POPUNDER TRAFFIC

GUARANTEED VISIBILITY (NO CLICK REQUIRED)

Popunder ads don’t rely on user interaction to be effective. Your landing page is automatically loaded in a separate browser window behind the main tab — without requiring a click. The user sees your offer when they close or switch tabs, giving your campaign a guaranteed impression. This passive exposure increases visibility and allows you to reach even disengaged users who might not click on traditional ads. In performance testing, this "second-look" effect often results in higher CR compared to display formats.

FAST SETUP, NO CREATIVES NEEDED

Popunder is one of the easiest ad formats to launch.  You don’t need banners, prelanders, or complex funnels — just a landing page and basic campaign settings. This makes it perfect for rapid testing, validating new offers, or launching in new GEOs. On ClickAdilla, you can go live in under an hour with ready-made postback templates, bid recommendations, and simple targeting options. It's ideal for both media buyers who want speed and beginners who want a low barrier to entry.

ADBLOCK BYPASS

Popunders bypass most standard adblockers by design.  While many ad formats are blocked by browser extensions, popunders often slip through, especially on desktop. This gives you access to a broader, often untapped segment of the audience — including premium users who typically avoid ads. For GEOs with high adblock usage (like Germany or the Netherlands), this can double your reach and improve ROI.

COST-EFFECTIVE & SCALABLE

Popunders offer low CPMs and high scalability.  Start testing from as little as $30–40, with global average CPMs under $0.70. The format delivers large volumes of traffic quickly, helping you gather data and optimize without draining your budget. Once you find a working combo — popunders scale seamlessly without a drop in quality. It’s an ideal format for campaign expansion, new GEOs, or scaling winners across multiple zones and devices.

HIGH CR IN KEY VERTICALS

Popunder traffic performs especially well in high-intent niches.  Advertisers see stable conversion rates in verticals where users make fast decisions: dating, adult, utilities, VPNs, sweepstakes, and mobile apps. The format gets your offer in front of users immediately — no scrolling, no waiting — which is key for impulse-driven verticals. On ClickAdilla, many of these campaigns reach 7–10% CR with smartlink offers or localized triggers.

LAUNCH YOUR POPUNDER CAMPAIGN IN MINUTES

01.

Log into your ClickAdilla account

Once you have successfully signed up, log in to your ClickAdilla account using your credentials

02.

Create a new campaign — choose “Popunder”

After logging in, you will be directed to your account dashboard
Look for the "Create Campaign" button. It is located in the main navigation menu
In the campaign creation section, select the ad format as "Popunder Ads"

03.

Set your targeting, budget, and landing page

Give your campaign a name that will help you identify it later
Choose the desired pricing model based on your campaign goals, such as CPC (Cost Per Click) or CPM (Cost Per Mile)

04.

Go live — and get traffic immediately

Double-check all the campaign details, targeting parameters, and creatives to ensure accuracy
Once you are satisfied, click on the "Launch" or "Start Campaign" button to activate your popunder ads campaign

Popunder campaigns launch in under 15 minutes. All templates, targeting, and tracking tools are ready to go.

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