IN APP

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THE IN-APP AD FORMAT DEFINED

In-app ads are precisely what they sound like - advertisements displayed within mobile applications. These ads can take various forms, from static images to interactive videos, seamlessly integrated within the app's interface. Unlike traditional banner ads, in-app ads have a distinct advantage: they appear within the user's natural app experience, resulting in higher engagement rates and a more immersive interaction

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BENEFITS OF IN-APP ADVERTISING

IMMERSIVE USER EXPERIENCE

One of the most compelling benefits of in-app advertising is the immersive experience it offers. Users are already engaged with the app's content, making them more receptive to ads that seamlessly blend into the environment. This results in higher levels of engagement and a greater likelihood of users responding positively to the call-to-action

Immersive User Experience, smile

CONTEXTUAL RELEVANCE

In-app ads have the advantage of appearing within an app's specific context, aligning with users' interests and activities. This contextual relevance increases the chances of users finding the ads meaningful and engaging, which can lead to higher conversion rates

Contextual Relevance, target

INTERACTIVE POSSIBILITIES

In-app ads can leverage the interactive capabilities of mobile devices, providing opportunities for users to engage with the ad content directly. This can include interactive videos, swipeable image galleries, touch-responsive elements, and even gamified experiences, creating a memorable engagement

Interactive Possibilities, touch, click, palm

EXTENDED AUDIENCE REACH

In-app advertising provides access to a vast and diverse audience base. With millions of apps catering to various interests and demographics, you can tap into audiences you might not have reached through traditional advertising channels

Extended Audience Reach, smile, people, circle, lens

START YOUR IN APP CAMPAIGN IN 4 EASY STEPS

01.

LOG IN

  • Once you have successfully signed up, log in to your ClickAdilla account using your credentials
02.

START IN-APP AD CAMPAIGN

  • After logging in, you will be directed to your account dashboard
  • Look for the "Create Campaign" button. It is located in the main navigation menu
  • In the campaign creation section, select the ad format as "In-app Ads"
03.

SET YOUR CAMPAIGN DETAILS

  • Give your campaign a name that will help you identify it later
  • Choose the desired pricing model based on your campaign goals, such as CPC (Cost Per Click) or CPM (Cost Per Mile)
04.

REVIEW AND LAUNCH YOUR CAMPAIGN

  • Double-check all the campaign details, targeting parameters, and creatives to ensure accuracy
  • Once you are satisfied, click on the "Launch" or "Start Campaign" button to activate your in-app ads campaign

MONITOR YOUR CAMPAIGN'S PERFORMANCE REGULARLY AND MAKE ADJUSTMENTS AS NEEDED TO OPTIMIZE ITS EFFECTIVENESS AND ACHIEVE YOUR ADVERTISING GOALS

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