Oferta en tiempo real
Solución inteligente para compradores de medios
Compre y venda tráfico a través de nuestra oferta RTB en milisegundos
¿Cómo funciona el RTB?
1
Los editores o el lado de la oferta envían solicitudes de anuncios
2
Los anunciantes o el lado de la demanda envían solicitudes de oferta
3
Los ganadores obtienen anuncios / tráfico
RTB
200 Milisegundos
Anunciantes
Editores
1. Ad Request
2. Oferta
3. Impresión
Ventajas del sistema RTB
a
Reduced cost
RTB lets you spend smarter. RTB software allows advertisers to test and learn, exploring how reach and availability fluctuate based on bid price and frequency cap.
b
Better targeting
RTB does the rest by decoding what websites the target audience spends their time on and when and enables ads to be retargeted accordingly.
c
Improved performance
Campaign performance can be observed in real-time, meaning the advertiser can be more agile. Optimising a budget can be achieved algorithmically. Advertising budget can be moved between markets, seeking the best reach and ROI.