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Hyper-focused targeting option. By targeting with IP addresses, you reduce the number of irrelevant clicks. As a result, the CTR is increasing.

This option will help you reach your customers targeting on the required areas: countries, regions and cities. As a result this could increase your revenue and reduce costs.

Reach your audience with new target option. People, who have just subscribed are usually more active and more likely to click on ads. You can test your new offers using this option and after - scale it to all subscriber base.

You can find the new field for targeting in general setting of the creating or editing campaign.