This article is a Quick Start Guide for newcomers to the affiliate who would like to learn more about nutra vertical. Below you will find basic information, helpful tips, reliable affiliate networks, payment models, and pre-landing page tips.
Nutra or nutritional supplements is an affiliate vertical that combines many products: dietary supplements, skincare, male enhancement gels, testosterone boosters, health and well-being, beauty merchandise, and related industries. Each of these categories is designed for a specific segment of people. Therefore, the marketer’s primary task is to choose the category that will best suit the traffic source.
People will always want to look better, feel better and do better. Even during the lockdown times, the demand for nutra offers has not decreased.
When choosing an offer, you should focus on the following aspects:
- ✅ Conversion flow and Pricing model. Find out the type of conversion and your payout per sale.
- ✅ Resource audience. The offer must be relevant to the topic and gender audience of the site.
- ✅ Seasonality of the product. For example, the best time for weight loss products is spring (relevant for northern countries).
- ✅ How old is the offer? An offer that has been advertised for over a year is unlikely to show a good conversion.
- ✅ Exclusivity. Ask your manager in an affiliate network for exclusive nutra offers. Payouts for in-house offers are often higher.
- ✅ What are the advantages of the product? Usually, all the information is on the landing page provided by the affiliate program.
- ✅ Adult or Mainstream. Most ad networks prohibit advertising offers with adult content. In ClickAdilla adult creatives are allowed.
Your journey in Nutra starts with an affiliate network. We recommend working only with reliable partners, such as these:
Some networks have exclusive nutra offers, some resell. Anyway, they provide stable and well-tried offers that will cover the demand of customers around the world.
There are special CPA-based pricing models for Nutra offers.
⚫ Cash on Delivery (CoD)
This model is more popular in Tier-2 and Tier-3 countries, where online payment is not very common: the call center of the affiliate program calls the buyer, he confirms the order and pays for it upon receipt. Then you get your margin.
The user orders a sample of the product (without payment). If the user likes it, then he transfers money and receives this product by monthly subscription. The affiliate marketer receives money for each successful purchase of a product. Choosing such a payment model, there is a risk that the lead will not convert into a client.
⚫ Straight sale (SS)
The user pays for the product online. You receive your margin immediately after the customer pays for the goods without waiting for delivery and trial time.
Recently, trials and direct sales have become the most popular models. Since online shopping is becoming more common and the customer's journey is short. For a marketer, this is the most comprehensible model. There are no calls, waiting for trial time, and payment for the goods upon receipt at the post office. However, the choice of a payment model should be based on your experience. Test different approaches to find the most suitable
The choice of an advertising format is directly related to the approach to promoting the offer. Here's our pick of the best Nutra ad formats.
WebPush / In-Page Push
Push notifications are perfect for the nutra vertical because they deliver ads in a friendly way. Users will be interested in the offer if you made the right creative, and especially the message is shown at a convenient time.
💡 Target iOS users with In-Page push notifications
Native / Banner Ads
Display ads also perform well. Pay for clicks only from engaging users without triggering any negative emotions. You can use Gif-animation in native and banner ads. This is a highly visual way to show users the benefits of the product. That said, note that your ads always need to be in context if you want them to have the right effect.
💡 GIF animation will help visualize your product and grab user’s attention.
Popunder is a highly effective ad format. We have both adult and mainstream categories. It’s convenient for testing new GEOs and does not require creatives. You only need a good pre-landing page. Let's go over the details.
💡 Want to get leads at the targeted price you set? Try CPA Goal to feel the power of our auto-optimization tool!
Pre-landing is a web page designed to warm up the user. Instead of directly selling a product, show a 'real case' of a person that managed to succeed using the product you promote. It contains detailed information about the product, customer reviews, an expert opinion of a doctor, etc. The purpose of this page is to encourage users to buy. After that, the user goes to the landing page with the offer to buy it.
In short, pre-landers should serve as a preview of the landing page, explaining to users what they can expect if they click on a button.
There is no recipe for a perfect (pre) landing page. The audience of a nutra offer, a marketer, and advertising campaigns are unique. A landing page that generates leads can only be found through testing. Before launching a campaign, pay attention to the following details:
- ☑️ Visualization. The best way to present a product is a video. At the very least, you need a high-quality product image. Graphic elements and CTA buttons are very important. Without them, the conversion will be close to zero.
- ☑️ Loading time. Site load time is crucial. Website loading time over 2 seconds will reduce the number of conversions by 50%. Visitors will simply close the tab without waiting for the download.
- ☑️ Functionality. Make sure all buttons, tabs, forms, and other elements work and display correctly, including mobile devices.
💡 Include a compelling call to action. For instance, a limited-time discount offer is a great way to drive sales.
💡 The use of photos of doctors or celebrities may be prohibited by the advertiser. Check this question in the affiliate network.
#1 Best performed nutra offers
- ☑️ Athletic performance, testosterone booster pills, male enhancement creams, and sexual health products show the best performance with adult traffic.
- ☑️ CBD, Home workout equipment, weight loss, and food supplements are better to run with mainstream traffic.
- ☑️ Anti-aging wrinkle creams, woman body lotions, and moisturizers wouldn’t work because of the low female audience percentage.
Better to start in less competitive GEOs. You can find traffic volume and prices with Traffic Chart. If you managed to find this, you would get many leads at a low bid.
#3 Adult or Mainstream
You can choose Adult or one of the Mainstream categories for advertising. It is available in several ad formats. Note that we allow using images and (pre) landing pages with adult content.
Don't put everything together. Create a separate campaign for mobile and desktop devices. Subsequently, it will be easier for you to analyze the effectiveness of each of them.
#5 Calendar limits
You can turn off ads on a specific day or hour. This can be very useful in case you have a call center in your flow. So it makes sense to show ads during the opening hours of the call center. Customers often buy products solely on emotion, which doesn’t last long. Therefore, it is necessary to contact customers as soon as possible to complete the deal.
To test new offers and new GEOs, set the bid slightly higher than the recommended one to collect data faster. Then you can move on to optimization and scaling. Pricebox tool will help you choose the most optimal bid.
You don't have to learn from your own mistakes. Better copy an approach and take advantage of best practices used in these affiliate case studies.
Nutra is an evergreen and versatile affiliate marketing niche, including a wide range of subcategories: male boosters, weight loss pills, hormones, dietary supplements, workout equipment, etc. Before launching an advertising campaign, it is better to check with the manager about the sites’ types. Since it depends on whether your product will be relevant to this audience. For example, on a site where the majority of the audience is men, advertising for body lotions and moisturizers will not succeed.
Stay profitable with traffic in ClickAdilla!
Don’t hesitate to contact your account manager on Skype. He will advise on how to set up an effective Nutra campaign.
Or ask live-chat support for technical information. We’re here to help you 24/7.